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Remote Senior CRM Growth Lead - Personalization & Lifecycle

Trulieve · Annapolis, MD, USA · Remote ·

Job type:
Full Time

Trulieve is seeking a Senior CRM Marketing Manager to lead the CRM strategy, lifecycle personalization, and scalability across channels. You will drive hyper-personalized customer journeys at scale and build a roadmap for AI-enhanced marketing.
This remote-first role reports to the Director, CRM & Loyalty Marketing, Digital Marketing, with MD preferred and east-coast alignment. The role emphasizes cross-functional leadership, operational excellence, and data-driven decisioning across lifecycle,

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