Jiffy Lube is one of North America's most recognized fast oil change and automotive maintenance brands, helping drivers keep their vehicles running smoothly through a trusted network of service centers. We are committed to delivering a fast, consistent, and high-quality customer experience while supporting business growth across our franchise network.
Position summary:
The Area Marketing Manager is responsible for developing and executing local marketing strategies that drive customer acquisition, retention, and brand growth across an assigned group of franchise markets. Acting as a trusted business partner, this role works directly with franchise owners and leadership teams to build integrated marketing plans that align national brand initiatives with local market opportunities.
This position requires a strong blend of strategic thinking, commercial acumen, relationship management, experienced marketing mix planning and hands-on marketing execution. The ideal candidate is an experienced marketer who thrives in a franchise or multi-unit retail environment and enjoys influencing stakeholders to achieve shared business goals.
Key Responsibilities
- Partner with franchise owners and operators and co-op markets to develop and execute localized marketing plans that support business growth across all marketing channels.
- Translate national marketing strategies into market-specific activation plans across paid media, digital marketing, social media, promotions, public relations, reputation management, events, print, and community engagement.
- Lead annual marketing planning and business reviews with franchise partners and agency teams.
- Monitor and help to optimize campaign performance and provide recommendations based on data, insights, and market trends.
- Support the implementation of brand, digital, technology, and customer experience initiatives across assigned markets.
- Ensure consistent brand standards and marketing compliance throughout the network.
- Collaborate cross-functionally with Operations, Marketing, Communications, Digital, and external agency partners.
- Support new market development, grand openings, and local brand-building initiatives.
- Serve as a marketing subject matter expert and contribute to strategic projects that enhance marketing effectiveness across the organization.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 10+ years of marketing experience, preferably within a franchise, multi-unit retail, automotive, restaurant, convenience, or service-based business.
- Experience developing and executing integrated marketing campaigns across traditional and digital channels.
- Strong understanding of digital marketing, media planning, customer acquisition, and local marketing strategies.
- Proven ability to influence and build relationships with business owners, executives, and cross-functional stakeholders.
- Strong analytical skills with the ability to interpret performance data and translate insights into action.
- Excellent communication, presentation, and project management skills.
- Experience working with agencies and external partners is preferred.
- Franchise marketing experience is strongly preferred.
Travel : Approximately 30-50%, including franchise meetings, market visits and External stakeholder meetings.
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