About this Position
At Henkel, you’ll be part of an organization that’s shaping thefuture through innovation, sustainability and collaboration. With our trustedbrands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and ourcutting-edge technologies, you’ll have countless opportunities to explore newpaths and grow.
This position is with our Consumer Brands business unit – where weempower our employees to bring the best Laundry & Home Care and Hairproducts to people around the world.
Dare to learn new skills, advance inyour career and make an impact at Henkel.
What you´ll do
The Senior Trade Marketing Manager leads the development and execution of customer and channel strategies that accelerate brand growth and drive profitable results. As the link voice of the brand to the customer and the voice of the customer to the brand, this role oversees trade investment, promotions, merchandising, and activation programs to maximize sell-in, sell-through, and market share growth.maximize sell-in, sell-through, and market share growth.
- Lead PRAVANA’S development and execution of channel and customer specific 360° go-to-market strategies including but not limited to in-store visual merchandising, digital media, social & influencer partnerships, and education
- Own the annual promotional strategy, architecture, and calendar across professional distribution, ensuring alignment with brand strategy, revenue targets, profitability objectives, and strong execution to drive sell-in and sell-through
- Identify customer-specific opportunities and commercial white spaces to unlock incremental growth and strengthen competitive advantage
- Act as strategic cross-functional leader connecting Sales, Marketing, Finance, Supply Chain, Education, and external partners to drive alignment and execution excellence
- Leverage customer insights, business performance, category trends, and promotional ROI analysis to continuously optimize trade and go-to-market strategies across channels
- Own development and phasing of trade marketing budgets, ensuring efficient allocation against strategic priorities and business objectives
- Define and monitor key trade marketing performance metrics, including sell-in, sell-through, depletion, promotional ROI, and customer productivity
- Drive programs to reduce excess and obsolete inventory while ensuring visibility, stakeholder engagement, and timely action plans
What makes you a good fit
- 7+ years' experience in Trade Marketing, preferably within salon professional hair
- Bachelor's degree in Marketing or similar; MBA preferred
- Proficiency in Microsoft Suite; PowerPoint and Excel
- Experience in project management software, bonus if experienced with Wrike
- Experience in brand development and activations
- Experience using data analytics to drive strategic decisions
- Strong financial acumen with experience managing budgets
- Curious and passionate about following beauty or industry-relevant trends
Some benefits of joining Henkel
- Health Insurance: affordableplans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time offincluding sick, vacation, holiday and volunteer time, flexible & hybridwork policies (depending on role), and vacation buy / sell program
- Financial: 401k matching,employee share plan with voluntary investment and Henkel matching shares,annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week genderneutral parental leave (up to 20 weeks for parents giving birth), fertilitysupport, adoption & surrogacy reimbursement, discounted child and elderlycare, and scholarships
- Career Growth: diverse nationaland international growth opportunities, access to thousands of skillsdevelopment courses, and tuition reimbursement
The salary rangefor this role is $120,000.00 and $135,000.00. This range represents the good‑faith minimumand maximum wages the Company reasonably expects to offer for this role at thetime of posting.In addition to base salary, this position may be eligiblefor incentive pay or other forms of compensation, as applicable. TheCompany also offers a comprehensive benefits package as described above. Actualcompensation will be based on factors such as the candidate’s skills,experience, education, training, and work location. This posting is intended tocomply with all applicable state and local pay transparency laws.
Henkel does notaccept unsolicited resumes from search firms or employment agencies.Unsolicited referrals and resumes are considered Henkel property and therefore,Henkel will not pay a fee for any placement resulting from the receipt of anunsolicited referral.
At Henkel, wecome from a broad range of backgrounds, perspectives, and life experiences. Webelieve the uniqueness of all our employees is the power in us. Henkel is anequal opportunity employer. We evaluate qualified applicants without regard torace, color, religion, sex, age, national origin, disability, veteran status,genetic information, and other legally protected categories.
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