Title: Senior Analyst – Web Analytics
Location: New York, NY (remote)
Type: Contract
Our direct client is seeking a Senior Analyst, Web Analytics, for its Marketing & Communication (M&C) team. In this role, you will partner with stakeholders to answer key business questions—analyzing data, uncovering meaningful insights, presenting findings, recommending improvements, and enabling data-driven decision-making for stakeholders. This role reports to the Manager, Marketing Science.
Key Accountabilities:
- Support critical reporting workstreams for organization-level and executive-level reporting, particularly related to Marketing's impact on institutional demand.
- Assist with the creation and ongoing management of data tables for use in various data applications.
- Monitor and report on performance for various aspects of the Marketing & Communication ecosystem, using data visualization, decks, and other forms of communication.
- Conduct focused analyses to answer business questions, joining and transforming disparate data to establish clear takeaways.
- Work with Analytics, IT, and Marketing stakeholders to help build, optimize, scale, and manage Business Intelligence ecosystem.
- Collaborate with internal stakeholders and agency / vendor partners, ensuring your expertise and the collective Marketing Analytics perspective shines through.
- Champion a hybrid "Service / Self-Service” analytics model within M&C – educating peers as you build solutions to help them.
- Manage workspaces, data refresh, dataflow creation, and the ongoing improvement of data processing efficiency, including automation, where possible.
- Help to improve the taxonomy, process, and technical infrastructure that supports data work across the organization.
Required Skills :
- High school diploma or GED is required.
- Three or more (3+) years of experience working in a Marketing Analytics role.
- Working knowledge of common marketing data types, including web / mobile analytics (e.g., Google Analytics, Heap), advertising analytics (Google Marketing Platform, Meta, The Trade Desk, etc.), and phone tracking (e.g., Invoca).
- Experience with SQL and various downstream data applications (business intelligence, et al.).
- Experience with Microsoft PowerBI, Databricks, and/or dbt is a plus.
- The ability to understand the context of data and how it can inform business analysis.
- Confidence in verbal and written communication, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
- An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.
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