Growth Marketing Manager

About the Role

The Growth/Performance Marketing Manager owns All Aboard America Holdings’ (AAAHI) demand generation and marketing performance engine, with accountability for driving qualified interest, improving conversion, and reporting impact in business terms. This role is responsible for managing and optimizing the channels, campaigns, and analytics that support pipeline growth across AAAHI’s service lines, including charter, contract, and workforce transportation. Reporting to the Marketing Director, the Growth / Performance Marketing Manager executes within established marketing strategy and brand guardrails, partnering closely with Content and Brand on campaign messaging alignment while maintaining a clear focus on measurable outcomes, efficiency, and revenue impact.

Core Responsibilities

1. Demand Generation and Funnel Performance

Plan and execute demand generation campaigns aligned to marketing priorities

Own performance execution across key channels, including:

Paid search and paid social

SEO and organic acquisition

Email and lifecycle marketing

Retargeting and conversion campaigns

Optimize funnel performance through ongoing testing and iteration

Improve lead quality and conversion by aligning targeting, landing pages, and follow-up readiness

Ensure marketing programs reflect operational realities and customer decision drivers

Formalize ownership of performance marketing channels through repeatable testing, optimization, and ROI discipline

2. Performance Measurement and Reporting

Own marketing performance KPIs, including:

Lead volume and quality signals

Conversion rates across key touchpoints

Pipeline influence and revenue contribution

Cost efficiency and ROI

Report on marketing performance and insights in clear business terms

Build clear, repeatable reporting cadence that supports decision-making

Build and maintain a marketing performance dashboard and recurring reporting cadence once the role is activated

Support closed-loop performance insights with Sales Ops to improve funnel visibility and campaign targeting over time

Surface tradeoffs, risks, and optimization opportunities to the Marketing Director

Maintain strong analytics discipline across campaigns and web performance

3. Website. SEO and Conversion Optimization

Partner on website performance and conversion strategy, including:

Landing page optimization

Conversion rate improvement

SEO health and search visibility

Monitor key website KPIs such as:

Traffic quality

Form engagement and abandonment

Search performance by service line

Ensure digital experiences support clear customer expectations and inquiry readiness

4. Campaign Execution and Optimization

Plan, launch, and optimize campaigns aligned to marketing priorities

Test and iterate creative, targeting, and channel mix to improve outcomes

Coordinate with Content and Brand to ensure messaging consistency in performance channels

Use brand-approved messaging frameworks while optimizing for conversion and response

5. Sales Ops Partnership and Pipeline Alignment

Partner with Sales Operations on pipeline alignment and performance feedback

Ensure marketing performance efforts support lead readiness, service fit, and sales realities

Incorporate market and sales feedback into campaign refinement and targeting decisions

6. Channel and Vendor Management

Manage external vendors or agencies supporting paid media, SEO, or analytics

Ensure partner work aligns with AAAHI brand standards and performance goals

Recommend channel investment shifts based on ROI and strategic priorities

Support scalable systems that reduce manual work and ad hoc execution

7. Team and Collaboration

The Growth / Performance Marketing Manager works closely with:

Marketing Director — strategy, priorities, KPI accountability

Content and Brand Manager — campaign messaging alignment and content support

Marketing Coordinator (via Content and Brand, position TBD) — campaign production and execution support as needed

Sales Ops and Sales Teams — pipeline feedback and market needs

Operations — ensuring demand generation reflects service delivery realities

Required Skills

5–8+ years of experience in growth, performance, or digital marketing roles

Proven experience managing paid media, SEO, lifecycle marketing, and conversion optimization

Strong analytical skills and comfort owning KPI reporting

Experience working in service-based, operationally complex environments

Ability to manage vendors, budgets, and performance tradeoffs