Marketing Manager

Position Purpose The marketing manager will initiate and manage marketing collateral projects from conception (strategic project outline, content creation, authorization forms, code request submissions) through development (copy, design, production, traffic, proofing), to ftp or publication date, including analysis and distribution of results. Projects could include:
Exhibits, webinars, events – advertisements, signage, program ads, booth collateral/premiums
Position Purpose The marketing manager will initiate and manage marketing collateral projects from conception (strategic project outline, content creation, authorization forms, code request submissions) through development (copy, design, production, traffic, proofing), to ftp or publication date, including analysis and distribution of results. Projects could include:
Print collateral – catalogs, brochures, flyers, ads
Exhibits, webinars, events – advertisements, signage, program ads, booth collateral/premiums
Through self-study and provided trainings, understand the instructional design behind BEC educational products and resources and how to position their value effectively in the market and vs. competitors.
Duties And Responsibilities Lead creation of marketing materials for all channels and events.
Manage projects, including trafficking of marketing materials.
Primary liaison with design and production teams
Coordinate with product marketers, PD team, and project management in producing marketing material.
Maintain marketing databases including calendars and collateral.
Assemble and summarize sales and marketing data to report on promotion results.
Basic copywriting and proofreading
Occasional assistance at off-site and/or virtual exhibits and sales events
Digital/Multimedia assistance as required
Support members of the Marketing team as appropriate.
Job Requirements/Skills And Experience Excellent communication, organizational, and interpersonal skills
Excellent writing skills
Detail-oriented and flexible self-starter and team player
Able to juggle multiple tasks and priorities under deadline
Ability to sustain focus on multiple projects and to request clarification as needed when following assignment direction
Proficient in Microsoft Office (Word, Excel, PowerPoint) or iWork (comparable Mac apps),
Woodwing, HTML, and Canva experience a plus
College degree
5 years experience in managing marketing projects
Knowledge of the K-8 education market a plus
Salary Range The base salary range represents the low and high end of the expected salary range for the position. The base salary offered may depend on a variety of factors such as geographic location, experience, education, and skill level.
About Benchmark Education Company Benchmark Education Company (BEC) is a leading publisher of core, supplemental, and intervention literacy and language resources in English and Spanish, with valid and reliable digital assessments that inform instruction. BEC is also a provider of exceptional professional development to educators.
BEC is recognized as a responsive publisher that offers equally rigorous and engaging digital, print, and hybrid learning materials grounded in the Science of Reading research. BEC monitors research outcomes carefully to create effective foundational resources that include strong decoding materials with systematic and explicit instruction and high-quality resources focused on language development and comprehension. BEC’s content-rich and authentic texts offer instruction in close reading and analysis, multiple perspectives, and authentic literature while building world knowledge and reflecting the individuality of every student in each diverse classroom.
Family owned and operated for more than 25 years, BEC is committed to partnering with educators to provide the best for all students through resources of exceptional quality, world-class professional learning, and effective and dedicated customer support.
Benchmark Education Publishing (BEC) and its affiliates are proud to be an Equal Opportunity Employer.
For further information, visit us at: https://www.benchmarkeducation.com

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