Web & Digital Marketing Manager

Founded in 1945, Brown Jordan has built our long reputation for producing luxurious outdoor products that look beautiful and last a lifetime by adhering to three simple principles: innovative design, durable materials, and unrivaled manufacturing prowess. Here, skilled artisans use the world’s most advanced materials and manufacturing techniques, along with an abundance of handcrafted details to create each seamless, flawless piece. Recognized with over 50 design excellence awards, Brown Jordan graces locations from The White House Rose Garden to the Hotel Ritz in Paris, the Breakers Hotel in Palm Beach and the Smithsonian National Museums, not to mention private terraces, pool decks, cabanas, and sunny living rooms worldwide.

Role summary
We are currently seeking a Web & Digital Marketing Manager owns digital performance, web strategy, CRM and analytics for all six Brown Jordan International brands: Brown Jordan, Castelle, Tropitone, Charter, Texacraft and Winston.

Manages a team of four:
Marketing Automation & Digital Special Projects Coordinator
CRM Analyst
Digital Marketing Specialist
Product Data & Website Coordinator
Works with: brand leadership, sales and division teams, the wider marketing team, IT, and outside agencies

The role turns brand goals into measurable web and digital programs. It keeps six brand websites, ad accounts and CRM portals running to one standard, and reports results the leadership team can act on.

Key Responsibilities

Web strategy and site management
Manage CRM and Web Optimization UX project across six brand websites (Magento, Prismic CMS)
Lead site projects end to end for optimization of: journeys and experience, forms, contact pages, new pages, navigation, site audits and bug fixes
Collaborates and runs team that executes marketing digital strategy to increase onsite lead generation and brand presence
Own on-site SEO and AEO initiatives
Run CRO testing on-site and in paid channels: communicate and implement optimizations based on the results
Write tickets and QA releases with IT and developers

Digital campaigns and paid media
With the support of the Digital Marketing Specialist:
Plan and manage paid search, SEO and paid social programs for every brand
Test new channels, measure performance and decide whether to scale them to other brands
Build integrated campaigns for launches, promotions, awards and trade shows in collaboration with other marketing functions and business divisions
Review campaign copy, landing pages and email
Keep tracking consistent with standard UTM conventions across all brands

Product launches
Collaboration with the Web & eCommerce Manager and the Product Data & Website Coordinator:
Coordinate digital launches with product and e-commerce teams: landing pages, campaigns, imagery, navigation and filters
Oversee accuracy and use of the product launch tracker current and report launch and tradeshow performance

Analytics and reporting
Own the cross-brand reporting framework across GA4, Google Ads and HubSpot (Windsor.ai, Looker Studio, Excel)
Own timeliness and delivery monthly of brand reports and executive summaries for the CMO and brand leaders
Set report standards and audit brand reports for accuracy, consistent metrics and ensure execution of clear next steps
Benchmark performance across brands and flag data issues
Run attribution and matchback analyses that tie marketing lists to revenue

CRM and marketing automation
With the support of the CRM Analyst:
Own HubSpot CRM strategy across brand portals: contact properties, segmentation, lifecycle and lead workflows
Build target audiences from data sources such as ZoomInfo, including deduplication and list hygiene
Lead the team’s initiative to expand automation and AI-assisted workflows that increase efficiency

Agency and vendor management
Manage agencies for paid search, paid social, programmatic, AEO and SEO
Set scope, review deliverables and hold agencies to performance goals
Evaluate new tools and pilots

Tools and platforms
Magento, Prismic, Akeneo (PIM), Cylindo
GA4, PowerBI, Looker Studio, Windsor.ai, Microsoft Clarity, Excel, Wingify, Google Sheets and Slides
Google Ads, Microsoft Ads, Meta Ads
HubSpot, ZoomInfo
Zapier, AI assistants
Asana, Microsoft 365

Qualifications Required
Bachelor's degree in marketing, business or a related field, or equivalent experience
7+ years in digital marketing, with 3+ years managing people and agencies
Hands-on experience running websites on an e-commerce platform and CMS
Deep knowledge of GA4, Google Ads and paid search, and working knowledge of SEO
Advanced HubSpot (or similar CRM) skills: segmentation, workflows and reporting
Experience with managing site updates and bug fixes on a Magento or similar site from design concept to deployment and QA with an external development partner.
Strong analytical skills, including building reports and turning data into clear recommendations
Clear communicator who can tailor updates for executives and working teams
Able to run many projects across several brands at once

Preferred
Experience in multi-brand, B2B or trade-focused companies (contract, hospitality, design trade)
Background in luxury, furniture or home goods
Experience with PIM systems, 3D product configurators and data connectors
Experience building automation and AI-assisted workflows
Experience with trade show marketing and lead capture

Success measures
Lead volume, cost per lead and conversion improve by brand against annual targets
Ensure monthly reports go out on time, use consistent metrics and are trusted by leadership
Ensure all six brands are benchmarked on the same KPIs
Ensure brand site meets shared digital and brand standards
Manage go live launches on schedule with tracking in place
Ensure automation measurably reduces manual reporting and data work
Ensure agencies meet agreed scope and performance goals