Director of Marketing

Title: Director of Marketing

Department: Marketing

Position Reports to: President and CEO

FLSA Status: Exempt

Salary Range: $80,000-$90,000 annually

This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position.Employees are required to follow any other job-related duties assigned by their supervisor.This document does not create an employment contract implied or otherwise, other than an “at-will” relationship.We reserve the right to change its contents at any time.

POSITION SUMMARY
The Director of Marketing leads SPCA Cincinnati’s brand and marketing strategy. This person builds the plan, leads the marketing team and resources, and also does the work. It’s a hands-on leadership role for someone who can set the vision and roll up their sleeves to bring it to life, so more animals find homes, more people use our services, and more neighbors get involved – especially as our services and locations grow.

RESPONSIBILITIES
Strategy and Results

Develop and execute a marketing strategy that supports our growth, expanding services, multiple locations, and long-term goals

Drive measurable results in adoptions, service use, fundraising participation, event attendance, and community engagement

Set annual priorities and performance goals, and manage the marketing budget

Brand Management

Keep SPCA Cincinnati’s identity cohesive across all locations, programs, and services

Guide brand direction, visual identity, and core messaging

Establish and maintain brand standards and guidelines

Maintain final approval of all new and major campaigns, and oversee the approval process for marketing materials

Digital Marketing

Lead website strategy, SEO, email marketing, digital advertising, and audience development

Own paid media strategy and budget

Lead social media strategy and reporting, working with the Social Media Manager

Use analytics to guide decisions and improve results

Fundraising and Program Support

Support Fund Development, which owns fundraising strategy and donor relationships

Lead the marketing for fundraising campaigns, donor communications, and events

Plan and lead the marketing for a future capital campaign

Promote all SPCA services and program opportunities

Media Relations and Crisis Communications

Lead proactive media outreach and build strong relationships with media contacts

Support the CEO, who serves as spokesperson, with messaging for announcements and media opportunities

Serve as a designated spokesperson for television, radio, and other media appearances as assigned, including when the CEO is unavailable.

Develop crisis communications protocols and coordinate responses with leadership

Storytelling and Internal Communications

Share the stories of our animals, staff, programs, and impact across all channels

Strengthen employee communications so our team stays informed and connected

Promote all SPCA services and programs

Team Leadership

Build and lead an effective marketing function, including staff, contractors, vendors, and workflows

Lead the Social Media Manager and other Marketing team members

Select and manage outside agencies, consultants, and vendors

Partner with other departments to keep marketing consistent across the organization

Work independently, with regular updates to the CEO

Tracking and Reporting

Track marketing results, campaign performance, and ROI against clear goals

Regularly report on marketing progress and results to the CEO

Other duties as assigned
QUALIFICATIONS

Bachelor’s degree in Marketing, Business, Communications, or a related field

7 - 10 years of marketing experience, including strategy and budget ownership

Experience with brand strategy and paid media

Experience leading a team and managing agencies or vendors

Strong project management skills, with the ability to juggle several priorities at once in a lean, fast-moving team

Comfortable working at both the strategy level and the hands-on level

Strong analytical skills, with the ability to turn data into decisions

Excellent written and verbal communication

Nonprofit experience, including fundraising content development is a plus

WORK SETTING
Work is primarily performed in an office business setting. The candidate will be required to work off site while supporting special events. Ability to sit in place for 2 to 3 hours at a time; Occasional lifting up to 35 lbs. with reasonable accommodations.May work in an area with a high noise level. Potentially subject to animal bites and scratches.Frequent walking, standing, bending and stooping.May be required to maintain availability when away from the shelter as directed by management.Periodically drives an SPCA vehicle to perform duties. Expected to work extended hours as needed.

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