Are you a commercially minded B2B marketer who thrives on building, experimenting and turning ideas into growth?
We’re working with an ambitious, early-stage technology business looking for a Head of Marketing to build its marketing function from the ground up. With an established subscription-based platform, a lean team and plans for its next stage of growth, this is an opportunity to take ownership of marketing at a pivotal point in the company's journey.
This isn't a role where you'll inherit an established strategy and simply manage a team. You'll work directly with the founder, shape the marketing vision and build a strategy that drives brand awareness, demand generation and measurable commercial results.
The Opportunity
The business has developed a platform that connects companies with specialist experts, helping them access the knowledge and expertise needed to solve complex challenges and accelerate innovation.
With marketing still largely untapped, they're looking for someone who can identify where the biggest opportunities lie, determine which channels will deliver the greatest impact and build a repeatable approach to generating qualified commercial opportunities.
Initially, you'll operate as a hands‑on individual contributor, supported by an existing content resource, with the opportunity to build and lead a marketing team as the business scales.
What You'll Be Doing
- Own the marketing strategy: Build the roadmap, define priorities and determine where to invest time and budget for maximum impact.
- Drive B2B demand generation: Develop strategies that generate qualified leads, support the sales pipeline and contribute directly to commercial growth.
- Shape brand positioning: Translate a complex technology platform and business model into clear, compelling messaging that resonates with corporate decision‑makers.
- Lead content and social strategy: Set the direction for content marketing, thought leadership and social media, working with existing support to deliver against your vision.
- Build market presence: Identify opportunities through industry events, partnerships and other relevant channels to increase awareness and create commercial conversations.
- Measure and optimise performance: Establish KPIs, track results and continuously refine the marketing approach based on what works.
- Build for scale: Create the foundations of a marketing function that can grow alongside the business, with the potential to recruit and develop a team over time.
What We're Looking For
We're keen to speak with marketers who combine strategic thinking with a genuine willingness to roll up their sleeves and get things done.
You’ll ideally bring:
- Experience building, developing or scaling marketing within a startup, early‑stage business or high‑growth environment.
- A strong background in B2B marketing , ideally within technology, SaaS, subscription platforms, marketplaces or another complex business model.
- Experience developing marketing strategy and translating it into practical, measurable activity.
- A track record of contributing to demand generation, pipeline development and commercial growth.
- An understanding of brand positioning, content, social media and digital marketing.
- The ability to communicate complex products or specialist services in a clear and compelling way.
- A proactive, entrepreneurial mindset and the confidence to operate autonomously in an environment where not everything is already established.
Experience marketing to corporate R&D, innovation, scientific research, manufacturing, retail or consumer goods businesses would be particularly valuable.
Why Consider This Opportunity?
- Real ownership: Build the marketing strategy and function rather than simply maintaining an existing setup.
- Direct founder access: Work closely with the leadership team and have a genuine influence on business growth.
- A pivotal growth stage: Join an ambitious business preparing for its next phase of funding and expansion.
- Commercial impact: See a clear connection between your marketing strategy and the opportunities it generates.
- Future leadership potential: Start hands‑on and grow into building and leading a team.
- Competitive package: $100,000–$150,000 base salary, performance‑related bonus and equity.