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At Local Crafts, we're the creative force behind some of the most beloved names in crafting: Knit Picks, Crochet.com, Connecting Threads, Superior Threads, and Berroco. From our own workshops to trusted partners around the globe, we design and curate the products makers reach for every day, the yarns, fabrics, threads, and tools that turn ideas into finished pieces.
We're hiring a Performance Marketing Manager to support paid search across our multi-brand portfolio. You'll think through the search strategy for each brand on paid search channels, like Google Ads and Bing, and execute against it to drive profitable growth. You'll also shape where search goes next, from testing ads in ChatGPT and AI search to using YouTube to build the demand that search captures, working closely with our growth, creative, and analytics teams.
What You'll Do
Set the paid search approach for each brand in the portfolio, defining the role of different campaign types (e.g. search, shopping, performance max), and how paid search and other channels work together
Collaborate on annual search goals and budget for each brand, including targets for customers and performance (CPA, CAC, ROAS), and own the results
Manage search performance day-to-day with hands on keyboard, considering different levers (e.g. keywords, ad copy, landing pages, feed). Decide how search budget moves across campaigns based on performance
Present search performance on a weekly basis, sharing out insights, and ways to continue improving performance
Maintain a prioritized testing roadmap, measure results, and identify learnings that improve performance across every brand
Lead experimentation on where search is going, including ads in ChatGPT and other emerging platforms, with clear test designs, success criteria, and decisions on what to scale or stop
Partner with creative and site merchandising teams to work on the right ad creative and landing pages for each brand
What You'll Bring
5+ years of hands-on paid search experience, specializing in e-commerce
A track record of hitting performance KPIs and a deep understanding of which levers got you there
Strong command of Google Ads, including campaign architecture, feed management and optimization, and keyword approach across match types
A test and learn mindset, with the ability to share insights clearly and act on them
Solid measurement and analytics skills, spanning Google Analytics, conversion tracking, UTM tagging, and attribution
Excellent organization, so you can manage accounts for multiple brands without things slipping
Strong written and verbal communication, with experience presenting performance, insights, and recommendations
You'll Thrive Here If
You have a genuine interest in fiber arts, quilting, or crafting more broadly, and an understanding of how makers discover, research, and buy
You've set search strategy for more than one brand at once and enjoy balancing their needs against a shared budget
You can flex between a search strategy and the account detail without losing either
Comprehensive benefits including competitive salary, medical, dental, and vision coverage; 401(k) with company match; paid time off; and parental leave
Employee discounts across all Local Crafts brands: Connecting Threads, Superior Threads, Knit Picks, Crochet.com, and Berroco
Must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of an employment visa at this time

#J-18808-Ljbffr
","shortDescription","Performance Marketing Manager, Paid Search 5000 Revenue & Growth Regular Full-Time Administrative Exemp Vancouver, WA, US At Local Crafts, we'r...","promoted","title","Growth Marketing Manager","experienceLevel","","displayThumbnail","location","locations",[67],"id",["B","3543230032"],"displayHeadline","Work at Crafts Group","category","Marketing & Communications","jobType","displayPublishedAt","1 days ago","displayUrl","/jobs/3543230032-growth-marketing-manager","displaySalary","shortTitle","shortLocation","Vancouver, WA, USA","searchCompanyPath","/jobs?keyword=Crafts+Group","searchLocationPath","/jobs?location=Vancouver%2C+WA%2C+USA","searchTitlePath","/jobs?keyword=Growth+Marketing+Manager",{"_68":60,"_69":41,"_70":41,"_71":72,"_73":74,"_75":76,"_77":78},"formatted","street1","street2","city","Vancouver","state","WA","country","USA","postalCode","98662",["D",1793455200000],"Cisco","The job is simple to state and hard to do: a Growth Marketing Manager at Cisco turns interest in MO into invoices. A contract Growth Marketing Manager role that values ownership over busywork, pays $85,000 - $123,000, and invests in your long-term growth.
Key Responsibilities Mentor junior reps on outreach cadence and objection handling
Craft compelling messaging tailored to sales marketing buyers and decision-makers
Steer Cisco prospects from interest to invoice without friction
Hands-on ownership of social media calendars and community engagement
Negotiate pricing and close deals that meet or exceed quarterly quotas
Position Cisco against competitors with clear, differentiated value props
What You'll Bring Hands-on sales marketing experience that holds up to follow-up questions
The self-awareness to know which problems are yours to solve
An appetite for ownership that scales with the stakes
The judgment to distinguish a fire drill from an actual fire
Cisco blends Marketing Funnel and Strategic Planning into sales marketing products that feel, in the relentlessly-kind words of its St. Louis, MO founders, inevitable. We believe great Strategic Planning work comes from people who feel safe to experiment and occasionally fail.
Combine $85,000 - $123,000 with growth, generous benefits, and a mentor, and you have the reason people stay at Cisco for years.

#J-18808-Ljbffr
","The job is simple to state and hard to do: a Growth Marketing Manager at Cisco turns interest in MO into invoices. A contract Growth Marketing Mana...",[91],["B","3543230650"],"Work at Cisco","/jobs/3543230650-growth-marketing-manager","$85,000-$85,000/yr","St Louis, MO, USA","/jobs?keyword=Cisco","/jobs?location=St+Louis%2C+MO%2C+USA",{"_68":88,"_69":41,"_70":41,"_71":92,"_73":93,"_75":76,"_77":41},"St Louis","MO",["D",1793455200000],"DraftKings","DraftKings Inc. in Boston is seeking a Growth Marketing Specialist to develop and execute high-impact campaigns across DraftKings Sportsbook and Predictions.
You’ll drive customer engagement and business growth through full-funnel initiatives, collaborating with Growth, Product, Content, Media, Brand, Partnerships, and Creative teams. You’ll analyze customer insights and campaign performance to optimize strategies, build briefs, and align objectives across channels, ensuring a cohesive customer

#J-18808-Ljbffr
","DraftKings Inc. in Boston is seeking a Growth Marketing Specialist to develop and execute high-impact campaigns across DraftKings Sportsbook and Pr...",[105],["B","3543231131"],"Work at DraftKings","/jobs/3543231131-growth-marketing-manager","Boston, MA, USA","/jobs?keyword=DraftKings","/jobs?location=Boston%2C+MA%2C+USA",{"_68":102,"_69":41,"_70":41,"_71":106,"_73":107,"_75":76,"_77":108},"Boston","MA","02298",["D",1793455200000],"Selective Insurance Company of America","Selective Insurance Company of America is seeking an experienced liaison between the company and agents to manage relationships with the agency force, underwriting teams, and corporate departments. This role focuses on assessing agent strengths, profitability, and growth opportunities while ensuring compliance with policies and procedures.
The position involves regular travel (40-50%), collaboration with CMS and Loss Control teams, and driving consistent underwriting and pricing decisions

#J-18808-Ljbffr
","Selective Insurance Company of America is seeking an experienced liaison between the company and agents to manage relationships with the agency for...",[120],["B","3543231994"],"Work at Selective Insurance Company of America","/jobs/3543231994-growth-marketing-manager","New York, NY, USA","/jobs?keyword=Selective+Insurance+Company+of+America","/jobs?location=New+York%2C+NY%2C+USA",{"_68":117,"_69":41,"_70":41,"_71":121,"_73":122,"_75":76,"_77":123},"New York","NY","10261",["D",1793455200000],"Power Partners","Power Partners LLC in Albany, NY is seeking a Digital Marketing Manager at an internship level with a bold focus on ownership and analytics. The role offers a competitive salary and a path to a long-term career in marketing.
With 7 years in the field, you will own campaigns, collaborate with finance, and develop landing pages that convert Albany curiosity into qualified demos. You will bridge Klaviyo and CRM workflows and help shape the company’s growth.

#J-18808-Ljbffr
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You will lead cross-functional efforts, shape commercial strategy, and ensure profitable growth with Dow solutions across mobility and electronics markets.

#J-18808-Ljbffr
","descriptionText","Growth Marketing Manager Dow Marketing & Communications Dow Inc. is seeking a Business Development Manager focused on LSR for the M&T and C&E sectors in DCS. The role covers multiple U.S. locations including Marietta, GA and others, driving new business and key customer engagements. You will lead cross-functional efforts, shape commercial strategy, and ensure profitable growth with Dow solutions across mobility and electronics markets. #J-18808-Ljbffr","Dow Inc. is seeking a Business Development Manager focused on LSR for the M&T and C&E sectors in DCS. The role covers multiple U.S. locations inclu...",[189],"Dow","payUnit","year","url","https://jobs-us.disruptedcloud.com/redirectfeedjob?jobid=F796AF2D713927C8FA6663CE32F820CA&source=Mediabistrodcus&utm_source=Mediabistrodcus&jobSiteKey=97B49B3B8097B22933C46C55DD11241A","companyDescription","companyWebsite","Work at Dow","isManualPosted","costPerClick",0.16,"payText","payMinMinor","payMaxMinor","/jobs/3543227196-growth-marketing-manager","fullUrl","https://www.mediabistro.com/jobs/3543227196-growth-marketing-manager","siteUrl","https://www.mediabistro.com","strippedDescription","Dow Inc. is seeking a Business Development Manager focused on LSR for the M&T and C&E sectors in DCS. 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