Qualtrics is seeking a Principal Analyst, Demand Generation - Direct Response & Partner Media to own and scale lower‑funnel demand across third‑party channels. You will optimize conversions, manage partner networks, and collaborate with Sales, Marketing Ops, and Web teams to improve lead velocity and pipeline quality.
You will analyze attribution, ROI, and CAC to maximize efficiency, negotiate CPLs, and expand an international partner ecosystem, driving measurable business impact for global
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