MGA Entertainment is seeking a Creative Director, Marketing and Campaigns for Doll Brands to lead visual storytelling and campaign creative execution across its doll portfolio.
Responsibilities
- Lead integrated creative development, guiding concept-to-execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across MGA’s doll brands
- Translate strategy into storytelling through campaign narratives, visual direction, and brand concepts aligned to business goals
- Apply doll and fashion expertise grounded in doll play, collecting, customization, fashion, and fandom to create work that resonates with kids and collectors
- Direct sets and visual storytelling by establishing creative vision for photography and video shoots, including mood boards, set direction, environments, props, styling, lighting, and composition
- Partner with producers, photographers, stylists, and set designers to deliver a cohesive brand world that supports sales
- Lead multidisciplinary teams, providing clear direction, constructive feedback, and high craft standards for designers, copywriters, producers, and content creators
- Drive cross-team collaboration with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution
- Collaborate with Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders to support shared objectives
- Create channel-specific assets by working with Brand and Retail teams for platform-native content for YouTube, TikTok, and Instagram, plus assets for broadcast, email, print, retail, and e-commerce
- Extend brand work into experiences by overseeing creative for trade shows, retail displays, sizzle reels, influencer kits, and experiential activations
- Protect and evolve brand identity by maintaining distinct brand voice and visual identity while introducing fresh, culturally relevant ideas
- Manage creative delivery by building briefs, defining scopes and timelines, directing freelancers and agency partners, and coordinating with production and project management teams to meet budgets and deadlines
- Track trends and audience insights across doll and collector communities, fashion, beauty, entertainment, and youth culture to identify relevant creative opportunities
- Strengthen future work by using campaign performance and audience feedback
Requirements
- 7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development
- At least 3 years in a creative leadership role
- Strong portfolio showing integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction
- Demonstrated experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories, with deep knowledge of doll and collector communities
- Proven ability to translate brand strategy and cultural insights into compelling creative across multiple channels
- Experience directing photo and video shoots, including set concepts, styling, composition, and product presentation
- Track record leading and developing multidisciplinary creative teams and managing projects from brief through delivery
- Demonstrated ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities
- Expert proficiency in Adobe Creative Suite, especially Photoshop and Illustrator; working knowledge of Figma, social platforms, and digital content formats
- Excellent presentation, communication, collaboration, and organizational skills
- Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment
Technologies
- Adobe Creative Suite
- Photoshop
- Illustrator
- Figma
- YouTube
- TikTok
Role Overview
- Creative Shared Services collaboration across departments to translate brand strategies into campaigns, content, and experiences
- Creative spans digital, social, broadcast, retail, and experiential channels
- Portfolio includes L.O.L. Surprise!, Rainbow High, Mirror Mi, Bratz, and MiniGlam
- Success depends on cross-team collaboration, especially with Brand, PR, Product Development, Operations, and Retail
Key Areas of Expertise
- Doll communities and collector culture: audiences, fandoms, collecting behaviors, customization, and unboxing authenticity
- Fashion and styling: fashion trends, streetwear, beauty, accessories, and subcultures translated into brand aesthetics
- Set direction and world-building: environments for product and talent photography, video, and social content with attention to scale, materials, color, props, lighting, and product presentation
- Audience connection: experience creating for Gen Alpha, Gen Z, collectors, and millennial parents
- Social and influencer storytelling: creator communities, YouTube unboxing content, TikTok-first storytelling, and emerging audience participation
- Retail and global execution: mass retail and e-commerce environments, including Walmart, Target, and Amazon, plus collaboration with global teams, licensors, and external partners
Location and Compensation
- Los Angeles, CA (onsite)
- USD 120,000 - 150,000 per year