Coordinator, Paid Media

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How We Lead: Universal Music Group is seeking a Coordinator to join the Virgin Music Group Paid Media team in Hollywood, CA. This role supports the full paid media campaign lifecycle (planning and setup through execution, optimization, and reporting) while owning the department's billing workflow and coordinating day-to-day team operations. Working closely with internal teams, clients, and media partners, the Coordinator will help deliver campaigns that build artist audiences, support streaming growth, and drive direct-to-consumer (D2C) engagement and sales across new releases, catalog, and other priority initiatives throughout the Virgin Music Group roster and select distribution partners.
This position is ideal for someone who combines a passion for music with strong organizational skills, attention to detail, and curiosity about digital advertising. As experience develops, there will be opportunities to take on greater responsibility for media planning and campaign management.
How You'll Create : Campaign Planning and Execution Support the paid media team throughout the campaign lifecycle, including briefing, audience research, media planning, setup, launch, optimization, and reporting
Coordinate with clients and internal teams to gather creative assets, copy, destination links, approvals, and other campaign materials; track deadlines and flag missing items
Assist with campaign setup and media buying across platforms such as Meta, TikTok, Google/YouTube, Snapchat, X, and programmatic advertising partners
Perform prelaunch quality checks on access, creative specifications, copy, links, targeting, budgets, flight dates, and tracking parameters
Monitor campaign delivery, spend, and budget pacing; flag discrepancies or performance concerns and assist with optimizations under the guidance of the paid media team
Support audience research, segmentation, and activation across artist affinity, interest, engagement, retargeting, customer, and lookalike audiences
Coordinate campaign changes, creative refreshes, and testing, maintaining accurate records of approvals and updates
Reporting and Insights Prepare accurate campaign updates and post campaign reports using advertising platforms, internal tools, and third-party dashboards
Track performance against campaign objectives and relevant metrics
Translate campaign results into clear takeaways and recommendations for review by the paid media team
Stay informed about advertising platform updates, music marketing trends, and emerging media partners; share relevant opportunities with the team
Billing and Department Operations Own the department's billing workflow in partnership with Finance, including raising POs, collecting invoices, maintaining billing records, reconciling spend, and tracking outstanding items
Coordinate purchase orders, vendor setup, campaign coding, and payment follow-up as required by company processes
Help reconcile planned budgets, platform spend, and vendor invoices; flag discrepancies for resolution
Maintain campaign trackers (Airtable tool), reporting calendars, and organized campaign documentation
Coordinate team meetings, agendas, notes, and action items, and follow up on deadlines and deliverables
Support timely communication among internal teams, clients, and media partners regarding assets, campaign status, reporting, and billing
Bring Your Vibe: Skills and Abilities Strong interest and curiosity to learn digital advertising, audience development and music marketing, with a willingness to learn new platforms and tools
Excellent organizational and time management skills, with the ability to manage multiple campaigns and deadlines as priorities evolve
Strong attention to detail and follow-through, particularly when working with campaign settings, budgets, invoices, and reporting
Clear written and verbal communication skills, with the ability to summarize data and coordinate effectively with internal and external partners
Comfort working with numbers and spreadsheets, identifying discrepancies and turning data into useful insights
Foundational understanding of paid social advertising, audience targeting, campaign objectives, and performance measurement
Familiarity with social platforms, creative formats, and audience behavior across music genres
A proactive, resourceful approach to problem solving, with sound judgment about when to ask questions or escalation
Ability to work collaboratively, handle confident

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