Director, Marketing Strategy & Analytics

Success Profile
InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.

We are seeking a Director, Marketing Strategy & Analytics to join our Marketing team in Boston, MA (hybrid), reporting to the Chief Marketing Officer. Marketing is in the middle of an AI transformation, and this leader will serve as the CMO's strategic and analytical partner across Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing.

The ideal candidate is a leader who can take an ambiguous question with no existing infrastructure and turn it into a working model and a clear recommendation, influencing senior leaders and cross-functional peers without relying on formal authority. This role is designed to grow: as the function scales, so will the scope, team, and level.

Results-Driven

Build financial and marketing models from scratch, such as budget allocation, funnel and pipeline, ROI, forecasting, and scenario planning, and turn them into decisions leaders can act on.

Measure what's working by building the models and scorecards that show whether AI is improving speed, cost, quality, and growth.

Run the marketing leadership cadence by owning planning cycles, QBRs, priorities, metrics reviews, and follow-through, keeping the leadership team organized and accountable.

Customer-Centric

Partner with the CMO and marketing leaders to help decide where to invest, what to build, and how to measure results.

Scope and direct the work for our marketing teams by turning big ideas into clear priorities, owners, and success metrics, and keeping momentum across teams.

Lead through influence by aligning cross-functional peers and senior leaders without relying on formal authority.

Act as the cross-functional partner to every marketing team, working with Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing to find where AI can improve campaigns, creative, web, and day-to-day work, and helping each team scope, prioritize, and adopt it.

Change how our teams work by shaping new ways of working across marketing, including how work gets planned, handed off, reviewed, and shipped, and bringing teams along so the changes stick.

Set the standards by defining what gets automated, what stays human, and how we keep quality high.

Strategic

Structure ambiguous problems by framing the question, defining the approach, and driving to an answer, on your own or with partners in Sales, Finance, Product, and RevOps.

Review our tech stack by leading an open review of marketing's tools and data flows, and recommending what to keep, replace, consolidate, or build so the whole system is AI forward.

Be the CMO's data thought partner by bringing insight, not just reporting: pressure-test assumptions, surface trade-offs, and prepare the CMO for executive and board conversations.

Requirements

10+ years of progressively responsible experience in strategy, FP&A, consulting, marketing ops/analytics, or growth; an MBA or equivalent experience is a plus

Demonstrated understanding of revenue drivers, unit economics, go-to-market, and how marketing drives growth

Hands-on experience using AI to do real work, such as building models, automating workflows, or scoping AI-enabled systems, and the ability to determine when AI is, and isn't, the right tool

Proficiency building financial and marketing models in spreadsheets, with experience in financial modeling, marketing modeling, or both, and the ability to go from a blank sheet to a workable, defensible model without existing infrastructure

A record of structuring ambiguous problems and solving them independently or in collaboration

Experience presenting analysis and recommendations to executives and senior leaders and influencing decisions

Ability to communicate complex analysis clearly and persuasively in writing

Track record of seeking feedback and building new skills

Experience evaluating tools, processes, and ways of working with a systems and operations lens is a plus

B2B SaaS or fintech experience is a plus

Experience with BI tools or SQL is a plus

Medical, dental, vision, life & disability insurance

401(k) plan with company match

Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays

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