Admin and Social Media Specialist

Role Overview
This role is primarily focused on creating engaging,high-performing content across organic social media, founder-led content andpaid advertising.

The right person will have an excellent understanding ofwhat makes people stop scrolling, watch, engage and click. They will be highlyskilled in short-form video editing, have a strong visual eye and understandhow small details such as pacing, hooks, first frames, captions and timing cansignificantly impact content performance.

Graphic design experience would also be highly regarded,particularly across print, digital and packaging design, however this issecondary to exceptional content creation and video editing ability.

Key Responsibilities
Content Creation & Video Editing

Edit short-form video content for Instagram, Facebook,TikTok and other digital channels

Turn raw founder, team, lifestyle, product andbehind-the-scenes footage into polished, engaging content

Create founder-led content using supplied footage, imagery,scripts, voiceovers and creative direction

Edit UGC and customer content into engaging social and paidadvertising creative

Create Reels, short-form videos, carousels, static graphicsand other social content

Identify strong hooks, first frames and opening moments tomaximise attention and retention

Understand pacing, storytelling, transitions, captions,audio and visual hierarchy

Repurpose existing footage into multiple pieces ofcreative

Create variations of successful content concepts fortesting

Stay up to date with emerging social media trends, formatsand editing styles

Performance MarketingCreative

Create paidadvertising creative for Meta across video, static and carousel formats

Edit UGC andother video content specifically for performance marketing

Createmultiple creative variations using different hooks, messaging, imagery andformats

Understandthe difference between organic social content and performance-focusedadvertising

Work with themarketing team to refine and iterate creative based on performance

Createcontent with attention, engagement and conversion in mind

Digital & Social Design

Designsocial media carousels and static content

Createwebsite banners, campaign graphics and other digital marketing assets

Work withinestablished brand guidelines

Maintainvisual consistency across multiple brands and content channels

Createsupporting graphics for email marketing and digital campaigns where required

Graphic Design - Desirable, Not Essential
Dependingon experience, the role may also include:

Designingand updating printed magazines using existing templates

Creatingproduct information documents and seasonal product guides

Designingbrochures, cards, box inserts and other printed collateral

Preparingprint-ready artwork

Assistingwith packaging design for Retreat Yourself products

Creatingadditional digital and print campaign collateral

Graphic design qualifications and experience with print orpackaging design would be highly regarded, but are not essential for anexceptional content creator and video editor.

Essential Skills & Experience

Experienceworking with e-commerce or direct-to-consumer brands

Excellentshort-form video editing skills

Strongexperience using CapCut or similar video editing software

Demonstrated experience creating content for Instagram, Facebook and/orTikTok

Experiencecreating content for brands or e-commerce businesses

Experiencecreating paid social or Meta advertising creative

Strongunderstanding of hooks, pacing, retention and engagement

Excellentvisual judgement and attention to detail

StrongCanva skills

Understanding of brand consistency and visual identity

Ability toturn a clear brief and supplied assets into polished creative

Strongwritten and spoken English

Excellentorganisational and file-management skills

Ability to manage multiple creative projects and deadlines

Ability toreceive feedback and make changes quickly

Highly Desirable

Experiencewithin wellness, beauty or lifestyle

Founder-ledor personal brand content experience

UGC editingexperience

Performancemarketing or direct-response creative experience

Graphicdesign qualification

AdobeIllustrator, Photoshop or InDesign experience

Printdesign experience

Packagingdesign experience

Pinterestcontent experience

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