Regional Marketing Lead - EMEA

Job Type: Full-time

The Regional Marketing Lead – EMEA serves as the primary marketing owner and subject matter expert for Movora’s Europe markets. This role is responsible for translating global marketing strategy into regionally relevant initiatives that drive commercial growth, brand consistency, and customer engagement across diverse international markets.

This position leads the planning, execution, and optimization of regional marketing programs, ensuring alignment with global objectives while addressing regional market dynamics, regulatory requirements, and cultural nuances. The Regional Marketing Lead partners closely with regional commercial leadership and global marketing teams to strengthen Movora’s market presence, support product adoption, and improve overall marketing effectiveness.

Essential Duties and Responsibilities
Regional Marketing Leadership and Strategy

Serve as the primary marketing lead and subject matter expert for the EMEA region

Translate global marketing strategy into actionable regional marketing plans

Identify regional market opportunities and provide strategic input to global marketing leadership

Ensure alignment between regional marketing initiatives and commercial objectives

Act as the primary marketing partner to regional Sales, Product Management, and Commercial teams

Tradeshow and Event Leadership

Lead planning, coordination, and execution of regional tradeshows and events including ESVOT, ECVS, and other regional events

Ensure events align with strategic business priorities and deliver measurable commercial impact

Manage external vendors and partners supporting regional marketing events

Cross-Functional Collaboration

Partner with global Marketing, CRM, Product Management, and Commercial teams to support business objectives

Collaborate with the Global CRM Manager to ensure effective deployment of regional marketing campaigns through HubSpot

Support distributor and partner marketing initiatives across EMEA

Serve as liaison between regional commercial teams and global marketing organization

Performance Monitoring and Optimization

Track and analyze regional marketing performance metrics

Develop and maintain reporting and dashboards to support performance evaluation

Provide insights and recommendations to improve campaign effectiveness and ROI

Continuously optimize regional marketing initiatives based on performance and market feedback

Regional Ownership and Platform Enablement

Ensure consistent brand representation across all regional marketing activities

Support adoption and effective utilization of global marketing tools and platforms

Provide regional insight to global marketing leadership to strengthen overall strategy

The above cited duties and responsibilities describe the general nature and level of work performed by people assigned to the job. They are not intended to be an exhaustive list of all the duties and responsibilities that an incumbent may be expected or asked to perform.

Knowledge/Skills/Abilities

Strong understanding of regional marketing practices across EMEA

Ability to operate independently and lead regional marketing initiatives

Strong project management and organizational skills

Strong cross-functional collaboration and stakeholder management skills

Ability to translate global strategy into regional execution

Strong analytical and problem-solving capabilities

Ability to manage multiple projects across diverse markets

Strong communication skills across global teams

Requirements
Education

Bachelor’s degree in marketing, Business, Communications, or related field required

Advanced degree preferred but not required

Experience
Required

7–10 years of marketing experience in international or multi-market environments

Experience executing and localizing global marketing strategies

Experience supporting commercial teams in global or regional organizations

Experience managing trade shows, campaigns, and marketing programs

Preferred

Experience in MedTech, healthcare, or B2B environments

Experience working with distributor-based go-to-market models

Experience using CRM and marketing automation platforms such as HubSpot

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