Marketing Manager

Park Place Finance is a fast-growing, nationwide private lender specializing in fix-and-flips, ground-up construction, and DSCR loans. But what truly sets us apart is how we do it. Our culture is built on a high-performance, entrepreneurial mindset where driven professionals thrive in a "work hard, play hard" environment. You'll find a team that rallies together, celebrates wins, and keeps raising the bar.
We move fast. We think big. And we invest in people as much as properties. With a focus on health, wealth, and professional development, we're not just funding deals — we're building careers & long-lasting relationships.
About the Role We're hiring a hands-on Marketing Manager to own our marketing from strategy through execution. You'll run HubSpot, manage paid ad campaigns, grow our social presence, and produce the content and print collateral our sales team uses every day. This role is ideal for someone who can build the plan in the morning and design the flyer in the afternoon.
What You'll Do HubSpot & Marketing Operations
Own HubSpot as our primary marketing platform: CRM hygiene, lists, segmentation, workflows, and lead scoring
Build and send email campaigns and automated nurture sequences for borrowers, brokers, and investors
Build reports and dashboards that track lead sources, pipeline, and campaign ROI
Partner with the sales team so leads are routed, followed up, and tracked consistently
Paid Advertising
Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
Manage ad budgets, targeting, A/B tests, and bid strategy to lower cost per lead
Track website and landing-page conversion rates to understand what drives applications
Social Media & Content
Manage our social media calendar and channels, including posting, engagement, and growth
Create content: social posts, email copy, blog articles, case studies, and website updates
Design flyers, one-pagers, rate sheets, event materials, and other print and digital collateral
Keep branding consistent across Park Place and Competitive Edge Lending
Conferences & Events
Manage the company's full conference calendar: research, select, and register for industry events
Purchase and coordinate exhibitor booths and sponsorships, including booth design, displays, and giveaways
Book travel for attending staff, including flights, hotels, and ground transportation
Manage event budgets, deadlines, and vendor logistics from registration through follow-up
Coordinate post-event lead follow-up with the sales team
Strategy & Growth
Develop go-to-market plans for new loan products and new markets
Plan and promote events, sponsorships, and broker outreach initiatives
Review existing campaigns for weak spots and improve them within budget
Bring fresh ideas to senior leadership and report results monthly
3+ years of hands-on marketing experience, including managing campaigns end to end
Current or recent marketing experience in the lending industry: private lending, hard money, mortgage, or real estate finance
Advanced HubSpot experience: workflows, email, lists, reporting, and CRM administration (HubSpot certifications a plus)
Proven results running paid ad campaigns on Google, Meta, and/or LinkedIn, with budget ownership
Experience managing business social media accounts and growing engagement
Strong writing skills and a portfolio of content and design work
Working knowledge of Canva, Adobe Creative Suite, or similar design tools
Comfortable with analytics (Google Analytics, HubSpot reports) and making decisions from data
Organized, self-directed, and able to manage several projects at once
Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
Preferred Qualifications:
Familiarity with marketing to real estate investors, brokers, and builders
Understanding of compliance considerations in financial services advertising
Experience with event marketing and trade shows
Basic website management experience (WordPress or similar)
Base salary: competitive, based on experience
Health insurance: 100% company-paid employee coverage on our preferred plan
401(k): 4% company match
Paid time off: 15 days of PTO your first year, and additional PTO added for each year of tenure, plus 8 paid company holidays
Office perks: company-provided computer, office space, on-site fitness center, and paid downtown parking

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