Director, CRM Marketing

We're partnering with a high-growth global fintech business that is transforming the way consumers engage with digital financial products.
As Director of Consumer Revenue , you'll own the strategy and execution responsible for increasing revenue from an established customer base. This is not a traditional marketing role. Instead, you'll operate as a commercial leader with direct accountability for driving customer activity, product adoption, retention, and revenue growth.
You'll identify untapped revenue opportunities, develop data-driven growth strategies, and execute campaigns that increase engagement and transaction volumes across multiple customer segments. This is a highly visible role with significant influence across Product, Analytics, and Commercial functions.
What You'll Be Doing Own and deliver ambitious consumer revenue growth targets
Develop and execute initiatives that increase customer engagement, transaction activity, retention, and lifetime value
Lead end-to-end lifecycle marketing campaigns across email, push notifications, CRM, and in-app channels
Drive product adoption, upsell, cross-sell, and customer reactivation initiatives
Build highly targeted customer segmentation and personalised customer journeys
Use data, analytics, and experimentation to optimise campaign performance and maximise revenue outcomes
Manage budgets, measure ROI, and continuously improve commercial performance
Partner closely with Product, Data, and Commercial teams to unlock new growth opportunities
What Success Looks Like Revenue growth from existing customers
Increased customer transaction activity
Adoption of new products and services
Customer retention and reactivation
Experimentation velocity and optimisation success
Growth in active and transacting customers
Proven experience in Growth, Lifecycle Marketing, CRM, Retention, Product Growth, or Consumer Revenue leadership roles
Experience within fintech, payments, consumer technology, crypto, trading platforms, marketplaces, or other high-volume digital businesses
Demonstrated success owning commercial targets and driving measurable revenue growth
Deep expertise in CRM, customer segmentation, personalisation, and lifecycle marketing
Strong analytical and data-driven decision-making skills
Experience running A/B testing and experimentation programmes at scale
Ability to operate strategically while remaining highly hands-on
Commercially minded with the mindset of a revenue owner rather than a traditional marketer
Growth, CRM, Lifecycle, Retention, or Product Growth leader from a leading fintech, payments, trading, or consumer technology business
Proven track record of growing revenue from an existing customer base
Experience owning the middle and bottom of the funnel , driving conversion, retention, engagement, product adoption, and customer lifetime value
Strong commercial operator with direct ownership of revenue targets, budgets, and ROI
Data-driven decision maker with deep expertise in customer segmentation, experimentation, and performance optimisation
Proven ability to identify hidden revenue opportunities and turn them into measurable commercial outcomes
Equally comfortable developing strategy, analysing data, and executing campaigns
Why Consider This Opportunity? Direct influence on business growth and revenue
Significant exposure to Product, Data, and Commercial leadership teams
Opportunity to build and scale consumer revenue strategies within a fast-growing fintech environment
If you're a commercially driven growth leader who thrives on owning outcomes and delivering measurable revenue impact, we'd love to hear from you.

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