Director, Global Marketing - Website

Job SummaryJoin a mission-driven team dedicated to simplifying life for people with diabetes. We’re seeking a Director, Global Marketing - Website to drive meaningful impact through innovative technology, helping our customers enjoy greater freedom and healthier lives while growing your career in a collaborative, forward-thinking environment.

We are seeking a strategic, creative digital leader to join Insulet’s Global Brand and Marketing Acceleration team. This individual thrives in an entrepreneurial, fast-paced environment focused on transforming diabetes care, brings a solution-oriented mindset, and can balance competing priorities across teams, regions, and time zones.The Director of Website Strategy role is global in scope and will lead Omnipod.com and related digital marketing initiatives in partnership with teams across the enterprise. This leader will shape the digital roadmap, align website strategy to business goals, and advance a modern, high-performing customer experience across content, brand, SEO, personalization, analytics, and conversion optimization. The ideal candidate brings strategic, technical, and collaborative strengths, with the curiosity and judgment to stay ahead of emerging digital and AI-enabled capabilities and translate them into practical opportunities that improve engagement, efficiency, and business impact. This person will serve as a global thought leader for Insulet’s digital presence, ensuring our efforts are cohesive, measurable, innovative, and future-ready.ResponsibilitiesStrategy Development and ImplementationLead Omnipod.com’s global digital presence, including content architecture, brand expression, best practices, and standards, in partnership with teams across the organization.Ensure a robust global digital strategy with consistent branding and messaging across all digital touchpoints.Develop end-to-end website and funnel strategies with Digital Product and UX, including conversion rate optimization testing.Optimize global digital funnels to drive leads, education, loyalty, and retention.Align digital strategies to business goals. Lead the development of a multi-year roadmap and engender followership for vision.Establish global website governance, including intake, prioritization, standards, and roadmap alignment across regions and franchises.Quantitatively improve the customer journey and Omnipod experience across digital touchpoints.Website Content Standards and ManagementGuide content strategy with partners from early development to ensure sitewide cohesion.Ensure content is optimized for SEO and emerging AI-driven discovery experiences.Partner with Global Brand and UX to ensure digital brand expression is consistent with brand guidelines.Partner with Product and Regional Marketing to clarify digital needs, align requests globally, and prioritize delivery.Digital PerformancePartner with Insights & Analytics to drive global digital performance through data and insights.Establish global best practices and dashboards for a consolidated view of digital performance.Partner with cross-functional teams on conversion rate optimization and live site testing.Collaboration and LeadershipDrive strategy, thought leadership, and execution across global digital marketing channels to improve performance, efficiency, and collaboration.Partner closely with cross-functional teams, including Marketing, Sales, Digital Product, and User Experience.Lead and mentor a team of digital professionals.Innovation and TrendsUnlock Insulet’s digital potential by advancing current capabilities and exploring new channels, tools, and tactics.Balance innovation with stable, reliable, and compliant digital experiences.Monitor market, competitive, and AI trends to identify opportunities, risks, and emerging digital capabilities.Required Leadership/Interpersonal Skills & BehaviorsPassion for making a meaningful impact in the diabetes communityStrong global leadership and influencing skillsProven digital expertise with measurable business impactAbility to lead complex, cross-functional work and build stakeholder alignmentStrong communication and collaboration skills across diverse audiencesDiabetes, medical device, healthcare, and/or HIPAA-regulated product experience preferredRequired Skills and CompetenciesExperience leading enterprise website transformation and high-impact digital initiativesExperience translating digital, AI, and customer experience trends into business opportunitiesStrategic judgment and cross-functional decision-making skillsDeep fluency in analytics, measurement, and performance optimizationCommand of web technologies, CMS/CRM platforms, and scalable website practicesUnderstanding of the digital marketing ecosystem, including email, social, content, personalization, and engagementExperience applying AI-enabled tools to improve experience, content, search, testing, analytics, and efficiencyExperience using research, testing, and experimentation to improve customer outcomesEducation and ExperienceBachelor's Degree required12+ years of industry experience; digital experience required, multinational experience a plusMedical Device, Pharmaceutical or Healthcare industry experience preferred but not requiredAdditional InformationTravel is estimated at 30-40% and may flex based on business needs; international travel may be requiredFlexibility to take morning and evening calls to align with international business hours as needed Additional Information:

Compensation & Benefits:

For U.S.-based positions only, the annual base salary range for this role is $177,300.00 - $265,950.00

This position may also be eligible for incentive compensation.

We offer a comprehensive benefits package, including:
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• And additional employee wellness programs

Application Details:
This job posting will remain open until the position is filled.
To apply, please visit the Insulet Careers site and submit your application online.

Actual pay depends on skills, experience, and education.Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.(Know Your Rights)SummaryLocation: Acton, Massachusetts; San Diego, CaliforniaType: Full time