Digital Marketing Manager (IT Consulting)

Position: Digital Marketing Manager

Salary: 2,000-$2,200 AUD/month

Working Hours & Conditions: Australian business hours

Holidays : To follow

ABOUT THE COMPANY:
The client is a regional Australian MSP (Managed Service Provider) based in Coffs Harbour on the NSW (New South Wales) Mid North Coast, founded in 2013. The organization provides end-to-end technology solutions, including managed IT infrastructure, cloud migration, cyber security, telephony/telecommunications, and data cabling.

ROLE OVERVIEW:
The company is hiring a remote, Philippines-based Digital Marketing Manager reporting directly to the Director. The primary mandate is to take complete ownership of marketing from scratch, auditing the current footprint, crafting a practical strategy, and directly executing day-to-day content, SEO (Search Engine Optimization), LinkedIn, and lead-generation campaigns. This role acts as a solo marketing engine designed to build brand authority and generate qualified business leads across regional Australia.

RESPONSIBILITIES:
Audit & Strategy

Audit the current website, search visibility, social presence and past marketing, and recommend what to fix and prioritise

Build a clear marketing plan for a managed service provider, with sensible targets, channels and budgets

Work with the Director and the new Business Development Manager so marketing supports the sales pipeline, with leads handed over cleanly

Content, Website & SEO

Refresh the website’s content and keep it up to date, including service pages and industry pages for medical, real estate, not-for-profit and agriculture clients

Lead SEO, including optimisation for AI-driven and answer-engine search (GEO), local search and Google Business Profile

Plan and write regular content such as blogs and case studies, using AI tools to speed up drafts while keeping quality and accuracy high

Edit simple videos and graphics to support content and social channels

LinkedIn, Social & Campaigns

Build and run the LinkedIn presence for the company and its people, with a regular content calendar

Plan and run email and campaign activity to nurture leads and promote services

Test paid or local campaigns when they make sense, such as search or local advertising.

Reporting & Client Offering

Track traffic, leads, and campaign results, and report simply to the Director

Over time, help develop a basic marketing report that the Director can offer to his clients as a value-added

service

Non-negotiable

Proven experience in digital marketing, ideally for B2B, professional services or IT, with both strategy and hands‑on execution

Strong SEO knowledge, including content and technical basics, and awareness of AI and answer-engine search

Excellent written English, able to write clear, credible content for business buyers
Experience managing LinkedIn for a business and building a content calendar

Comfortable editing website content (for example in a CMS or website builder) and using AI tools to work faster

Able to audit, prioritise and work independently with limited direction

Strong Plus

Experience marketing managed IT, cyber security, cloud or telecommunications services

Experience with simple video editing (for example CapCut) and design tools (for example Canva)

Experience with analytics and reporting tools, and with CRM and email marketing platforms

Experience building marketing reports for clients

Experience with local and regional marketing in Australia

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