eCommerce Marketing Strategist

$70,000-$80,000 per year + Bonus Opportunity

Monday-Friday, 8:00am-5:00pm

Columbus, Ohio (Remote; prefer candidates to be local to Columbus)

Permanent Hire

Why You'll Love This Job:

Fully remote work environment with occasional on-site team meetings and events

Generous paid time off and paid parental leave

401(k) plan and equity opportunity

Company-provided equipment and free products

What You'll Be Doing:

Own day-to-day eCommerce performance across Shopify, Amazon, and distributor and retail partner platforms, with a focus on growing conversion rates, average order value, and channel revenue

Develop and execute marketing campaign strategies that support eCommerce growth, customer acquisition, brand awareness, and overall business goals

Lead campaigns from initial strategy and planning through execution, launch, and performance reporting, including seasonal promotions, Prime Day, back-to-school initiatives, holiday campaigns, and the monthly newsletter

Translate business objectives into campaign briefs, marketing initiatives, and actionable plans, partnering with Sales, external agencies, and creative vendors to bring campaigns to life

Collaborate with external agencies and creative partners to develop campaign assets, coordinate deliverables, manage timelines, and ensure marketing initiatives align with brand messaging and business objectives

Optimize Shopify collections, product pages, navigation, digital content, search visibility, and user experience to improve conversion and revenue

Conduct A/B testing and conversion rate optimization (CRO) initiatives, evaluate results, and use insights to improve site and campaign performance

Manage Amazon marketplace performance, including product listings, keyword strategy, new product setup, sponsored placements, and paid advertising

Monitor Amazon advertising performance and return on ad spend (ROAS), test new ad formats, and address pricing or inventory issues that could affect product rankings

Maintain accurate and current product content, pricing, and listings across distributor and retail partner platforms

Analyze sales, traffic, website, and campaign performance data to identify opportunities, measure campaign effectiveness, and provide actionable recommendations to leadership

Partner with Marketing, Sales, Operations, and Revenue Operations to align eCommerce and marketing initiatives with inventory availability, product costs, revenue targets, and business goals

Identify opportunities to improve merchandising, marketing strategy, campaign execution, and channel performance through ongoing testing, reporting, and optimization

What We're Looking For:

5+ years of combined experience across eCommerce and marketing, with a track record of campaigns you personally owned from strategy through results

Agency experience, or experience directing agency partners, strongly preferred

Hands-on experience with Shopify and HubSpot (at least 1 year)

Experience with Amazon Seller Central or a similar marketplace platform

Experience with Google Analytics and the ability to turn performance data into recommendations for leadership

Working knowledge of conversion rate optimization, including testing, merchandising, and UX improvements

Comfort working without an in-house creative team: you can write a strong brief, give creative direction, and draft copy when needed

Strong project management and communication skills across agencies, vendors, and internal teams

Self-starter who thrives in a startup environment, adapts quickly, and enjoys wearing multiple hats

Startup or small-business experience preferred. B2B eCommerce experience is a plus

About Dawson
Dawson is a trusted staffing partner in Central Ohio. We help job seekers grow their careers with fast feedback, personalized support, and access to multiple employers through one application.

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