VP, Global Brand Marketing (Global Luxury Fashion & Lifestyle Brand)

VP, GLOBAL BRAND MARKETING (Iconic Global Luxury Fashion & Lifestyle Brand)
Location: New York, New York
Workplace: Onsite
Compensation: $225,000-$250,000
About the Opportunity
Our client is a globally recognized luxury fashion and lifestyle brand entering an exciting new chapter of growth, transformation, and brand evolution.

Reporting directly to the Chief Marketing Officer, the Vice President, Global Brand Marketing will build and lead an integrated global marketing function responsible for bringing the brand vision to life across all consumer touchpoints. This executive will play a pivotal role in shaping the future of the organization by establishing modern marketing capabilities, driving cultural relevance, and elevating brand storytelling on a global scale.

A defining characteristic of this opportunity is the strength of the brand's creative foundation. While many heritage brands navigate change by reinventing their creative identity, this organization continues to benefit from an influential and deeply rooted creative vision that remains actively embedded within the business. Marketing leadership will work in close partnership with the in‑house creative team to elevate storytelling, create culturally relevant brand experiences, and drive global consumer engagement. The result is a rare opportunity to build modern marketing capabilities around an established creative platform that continues to shape the brand's relevance and influence worldwide.

Joining at a pivotal moment of organizational transformation, this leader will have the opportunity to build new capabilities, influence enterprise‑wide strategy, develop high‑performing teams, and help define the next generation of growth for one of the industry's most iconic global brands.

What You’ll Do:

Develop and execute the global brand marketing strategy

Lead integrated campaigns across digital, retail, wholesale, experiential, and earned channels

Partner closely with Creative, PR, Content, Digital, and Commercial leaders

Drive brand consistency while enabling regional market relevance

Build and develop a high‑performing marketing team

Establish measurement frameworks to evaluate brand impact and campaign performance

Influence executive leadership around marketing investment and strategic priorities

Ideal Background

12+ years of progressive marketing leadership experience within luxury, fashion, beauty, lifestyle, retail, or consumer brands

Demonstrated success developing and executing global integrated marketing strategies

Experience leading brand transformation, organizational growth, or capability‑building initiatives

Strong understanding of consumer behavior, cultural trends, and evolving media landscapes

Proven ability to lead cross‑functional teams and influence stakeholders at all levels of an organization

Strong executive presence with the ability to influence across creative and commercial functions

Demonstrated success managing enterprise‑level marketing investments, agency and strategic partner relationships, and complex global marketing ecosystems while driving brand growth, organizational effectiveness, and measurable business outcomes

Exceptional communication, leadership, and relationship‑building skills

Bachelor's degree or equivalent combination of education and experience

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