Marketing Coordinator - Beauty & Personal Care, North America

At ALS, we encourage you to dream big.
When you join us, you'll be part of a global team harnessing the power of scientific testing and data-driven insights to build a healthier future.
Marketing Coordinator - Beauty & Personal Care, North America Shape the science behind the world's leading beauty brands ALS provides a comprehensive range of testing and analytical services to leading Beauty & Personal Care (BPC) manufacturers and brands worldwide. Our scientific expertise, accredited methodologies, clinical studies, and laboratory services support the safe and timely launch of innovative products to market. Through our clinical and analytical capabilities, we help clients demonstrate the quality, safety, and efficacy that underpin brand integrity and consumer trust. As a global leader in the Testing, Inspection and Certification (TIC) industry, ALS continues to set the benchmark for technical excellence and reliability, building a resilient and forward-looking business that enables innovation across the beauty and personal care sector.
ALS BPC is an established contract laboratory business with over a century of combined expertise supporting global beauty and personal care brands. In the United States, ALS operates laboratory facilities across multiple locations, including New York, providing a strong operational platform, national reach, and significant growth opportunities.
As a true "one-stop-shop", ALS - Beauty & Personal Care delivers both human clinical and analytical testing services, supporting customers throughout the product lifecycle from early R&D and formulation through to manufacturing, claims substantiation, quality assurance, and market launch.
We are seeking a commercially focused Marketing Coordinator to support the continued growth of ALS - Beauty & Personal Care across North America. The role will be instrumental in increasing market awareness, supporting commercial growth initiatives, generating qualified opportunities, and reinforcing ALS's position as a leading testing partner for beauty and personal care brands seeking US-based laboratory and clinical services.
Reporting structure Direct reporting line to the US Commercial Director, Beauty & Personal Care
Dotted reporting line to the Global Marketing & Communications Director, Beauty & Personal Care
Working pattern ALS supports a flexible hybrid working environment. Regular office collaboration is encouraged while maintaining flexibility to support individual and business needs.
Salary $70,000 - $85,000
Key responsibilities Support growth of ALS - Beauty & Personal Care in the US market
Serve as the primary marketing resource supporting ALS - Beauty & Personal Care commercial activities across the United States.
Develop and execute marketing initiatives designed to increase market penetration and strengthen ALS's position within the North American Beauty & Personal Care sector.
Partner closely with sales, laboratory, technical, and operational teams to support customer acquisition, retention, and growth.
Promote ALS's US-based clinical and analytical testing capabilities to domestic and international beauty, cosmetics, personal care, household product, and consumer goods brands.
Translate customer insights, market trends, competitive intelligence, and commercial priorities into effective marketing plans and campaigns.
Support strategic growth objectives through targeted lead-generation initiatives aligned to commercial priorities and key account opportunities.
Campaign management and demand generation Plan and execute integrated marketing campaigns across multiple channels including email marketing, social media, website content, webinars, trade media, paid advertising, and direct marketing activities.
Develop campaigns designed to drive brand awareness, customer engagement, and qualified lead generation.
Support marketing automation activities through platforms such as HubSpot.
Work closely with commercial teams to align marketing efforts with sales objectives, key target accounts, and sector priorities.
Track campaign effectiveness and continuously optimize activities based on performance data and commercial outcomes.
Content creation and thought leadership Create compelling, scientifically credible content that showcases ALS's clinical and analytical testing expertise.
Collaborate with subject matter experts to produce: Technical articles
Application notes
Case studies
Customer success stories
Brochures and sales collateral
Email campaigns
Website content
Webinar materials
Social media content
Customer presentations
Communicate ALS's unique end-to-end offering across clinical, analytical, microbiological, and claims-support testing services.
Maintain a regular pipeline of engaging content to drive website traffic, customer engagement, and commercial opportunities.
Website management and digital presence Support the ongoing refresh and development of ALS - Beauty & Personal Care website content and digital assets.
Ma

#J-18808-Ljbffr