Senior Marketing Manager

About the Role
A senior marketing leader is sought to develop and lead lifecycle marketing strategy across customer onboarding, engagement, retention, monetization, expansion, cross-selling, and re-engagement. The role combines strategic ownership, team leadership, experimentation, and hands-on oversight of scalable customer growth programs across a multi-product SaaS environment.

Key Responsibilities

Own lifecycle marketing strategy, roadmap, prioritization, and performance across the customer journey.

Lead, coach, and develop a high-performing team of lifecycle marketers.

Build data-driven programs using customer behavior, segmentation, triggers, and personalization to improve adoption, retention, and revenue.

Partner with Product, Product Growth, Product Marketing, Data Science, Engineering, and Marketing Operations.

Develop experimentation and measurement frameworks using controlled tests, cohort analysis, and revenue metrics.

Establish scalable processes for planning, governance, marketing automation, and customer data operations.

Drive cross-selling, expansion, and multi-product adoption through coordinated lifecycle communications.

Required Qualifications

10+ years of experience in lifecycle marketing, CRM, retention, growth marketing, customer engagement, or a related discipline.

Significant people-management experience, including hiring, coaching, and developing teams.

Proven success translating lifecycle strategy into measurable improvements in customer adoption, retention, monetization, or revenue.

Strong expertise in segmentation, behavioral triggers, personalization, experimentation, and marketing automation.

Technical fluency with CRM and lifecycle platforms, customer data, campaign orchestration, measurement, and deliverability.

Strong business judgment and cross-functional leadership skills.

Preferred Qualifications

Lifecycle marketing leadership in a product-led growth, SaaS, or subscription business with self-service and sales-assisted customer journeys.

Experience with expansion, cross-selling, and multi-product marketing programs.

Experience with Iterable or comparable enterprise marketing automation platforms.

Compensation

US Zone 2: $181,500–$245,500 per year

US Zone 3: $161,300–$218,300 per year

US Zone 1 is not eligible for this role.

Workplace
Remote, United States. Eligible location and compensation zone should be confirmed before applying.

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