VP, Marketing

Our client, a children's therapy provider, is looking for a VP of Marketing to start right away.
Location: Jackson, NJ
Responsibilities Develop and execute the organization's marketing strategy across all markets.
Drive patient acquisition, referral growth, recruiting support, and brand awareness.
Oversee digital marketing, including paid advertising, SEO, website performance, social media, and online reputation management.
Ensure consistent branding, messaging, and visual identity across all channels and materials.
Content & Communications Lead creation of marketing content, including social media, email campaigns, newsletters, blogs, and promotional materials.
Manage and continuously improve the company website.
Partner with clinical, operational, and HR teams to create effective family-facing and recruiting communications.
Oversee all branded materials, including signage, uniforms, templates, event materials, and promotional items.
Growth, Analytics & Community Engagement Monitor marketing performance and key metrics such as leads, referrals, conversions, website traffic, and campaign ROI.
Develop reporting dashboards and provide insights and recommendations to leadership.
Lead marketing efforts for new location openings, market launches, and expansion initiatives.
Manage community events, sponsorships, and partnership opportunities that increase brand visibility and referrals.
Physician & Provider Marketing Develop and execute strategies to grow referral relationships with physicians, healthcare providers, schools, and community organizations.
Create provider-focused marketing materials and messaging.
Guide outreach efforts by identifying target markets, referral sources, and growth opportunities.
Plan and execute provider events, educational programs, grand openings, and community outreach initiatives.
Track referral performance and adjust strategies to maximize results.
Leadership & Operations Manage marketing budgets, agencies, vendors, and technology platforms.
Build and improve marketing systems, processes, and workflows.
Recruit, develop, and lead a high-performing marketing team.
Serve as a strategic partner to executive leadership and cross-functional teams, ensuring marketing supports broader business objectives.
Success Measures Increased patient acquisition and referral volume
Strong brand awareness and market presence
Effective physician and community partnerships
Positive marketing ROI and lead conversion rates
Successful support of organizational growth and expansion initiatives
Requirements Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field required
At least 8 years of progressive marketing experience, including leadership responsibilities
Experience in healthcare, behavioral health, pediatric services, or multi-site organizations required
Strong expertise in digital marketing, social media strategy, SEO/SEM, content development, physician marketing, and analytics
Experience managing marketing vendors, agencies, and advertising budgets
Proficiency with CRM platforms (Hubspot ideally), marketing automation tools, Google Analytics, and social media management platforms
Strong communication, project management, and leadership skills
Ability to thrive in a fast-paced, high-growth environment
Disclosure: The hourly rates and/or salaries listed may or may not reflect total compensation packages including bonus and fringe benefits, etc., nor are the advertisement(s) posted a guarantee of a certain compensation package for a position or bona fide offer of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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