Sr Product Marketing Manager, T-Life

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!
As a Sr. Product Marketing Manager for T-Life you will collaborate with product and marketing partners to drive product marketing strategy for T-Life. You have a deep understanding of the consumer product attitude, market position, and the digital & app ecosystem. This position defines marketing requirements, product positioning, messaging, and content strategy to drive T-Life downloads, ongoing engagement across multiple domains, and results against enterprise objectives.
We are looking for a Sr. Product Marketing Manager who has a knack for partnering with cross-functional teams to deliver best-in-class digital app experiences. The role requires a person who understands Product lifecycle with preferred background in digital app journeys.
As part of the T-Life Product Marketing team, this person is the key point of contact for the marketing and benefits teams, driving the roadmap and technical requirements for CMS (content management system) and personalization algorithms.
Responsibilities: Coordinates the creation of product content to be used both internally and externally, including collateral, data sheets, technical briefs, whitepapers, videos and customer-facing presentations.
Author original product content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog posts.
Develop dashboards to track performance of capabilities and inform future decisions.
Develop the competitive comparison guide for use in positioning against similar offerings from other organizations.
Assist in product naming by providing market, driven and customer context.
Supports launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.
Uses business analysis and customer research to drive product strategy, develop marketing requirements, ensure product retention and support business outcomes.
Serve as market-facing SME/leader with vision for the product and collaborate with industry analysts as company representative.
Develop customer references, testimonials and case studies for external and internal use.
Drive product retention and up-sell/cross-sell strategies.
Monitor and report on the performance of products in the market and communicate the results of related marketing efforts.
Conduct win/loss interviews and perform ongoing analysis to resolve level of customer product adoption and provide feedback to the product team.
Also responsible for other Duties/Projects as assigned by business management as needed.
Qualifications: Bachelor's degree in marketing, Business, Communications, or relevant field of study such as Computer Science required.
7+ years' experience delivering successful, comprehensive product marketing strategy that can be tied to increased business revenue.
Experience developing go-to-market strategies, messaging and related tactics in close partnership with Product Management and Sales.
A strong technical foundation, including experience delivering segment-specific solutions.
Extensive customer interaction experience and customer success storytelling.
Strong communication skills (verbal and written) and strong content development skills (streamlined messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills.
Validated interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales.
At least 18 years of age
Legally authorized to work in the United States
Travel : Travel Required (Yes/No):Yes
DOT Regulated : DOT Regulated Position (Yes/No):No
Safety Sensitive : Safety Sensitive Position (Yes/No):No
Compensation: Total Target Cash Earnings Opportunity: $143,520 - $258,840
National Base Pay Range: $119,600 - $215,700
The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall c

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