Manager of Marketing & Enrollment Strategy Job at University of Alabama in Hunts

Manager of Marketing & Enrollment Strategy

Job no:

504586
Department:

College of Education, Sport, and Human Sciences
Work type:

Staff Full-time Exempt
Location:

Alabama
Categories:

Administrative - Professional
Purpose of the Position:

The Manager of Marketing & Enrollment Strategy will develop and implement strategic marketing and communications initiatives to help the college recruit students, enhance its brand and reputation, and engage internal and external constituents.
Duties/Responsibilities

Strategic Initiatives

Develop, maintain, and implement a marketing strategy for the college to enhance its brand image and reputation locally and nationally.
Perform data analyses to help identify and select enrollment growth opportunities, and assist with development of strategies to meet enrollment goals.
Develop marketing campaigns across various mediums to build interest in the college and in programs identified as enrollment growth targets. Evaluate ROI metrics for campaigns.
Content Creation & Management

Manage the branding, digital assets, website, social media, email, and print publications for the college.
Develop recruitment and event promotional materials for Dean's Office initiatives. Materials may include printed brochures, promotional materials, website design, mailers, and email campaigns.
Identify stories, write, edit, and assist with designing regular communications for internal and external constituents, particularly the biannual college newsletter.
Coordinate with the university's Office of Marketing and Communication as needed to ensure compliance with university branding guidelines.
Coordinate with the Office of Admissions biannually to update program materials and communication plans.
Coordinate with the university photographer and videographer to update digital content annually.
Leadership & Collaboration

Advise academic departments on all aspects of strategic marketing and communications, including designing recruitment materials templates, recommending new initiatives, and monitoring departmental execution of existing initiatives.
Assist departments with the development of communication plans for responding to prospective student contacts to grow the number that result in applications and enrollment.
Provide training to departmental personnel as needed in areas such as: newsletter development, social media management, basic graphic design, webpage design, recruitment materials design, and university marketing and communications policies and procedures.
Maintain a record of all college and departmental recruitment materials, and monitor revisions to ensure that all materials remain accurate.
Qualifications

Bachelor's degree or an equivalent combination of education and years of experience
1-3 years of full-time verifiable work experience in a higher education setting or in marketing and communications
Must have solid computing skills, including Microsoft Office Suite
Must have excellent interpersonal verbal and written communication skills
Desired Qualifications

Bachelor's or Master's degree in: marketing, business, communications, or a related field
Basic graphic design knowledge using Canva, Photoshop, Microsoft Publisher, or comparable software
Experience with social media account management and website content management
Published Salary (if available):

$50,000 - $58,583
Advertised:

Oct 29 2026 Central Daylight Time
The University of Alabama in Huntsville is an equal opportunity employer (EOE), including an EOE of protected veterans and individuals with disabilities.

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