Media Relations & PR Specialist Job at Kinship in Chicago

LOCATION: Remote with up to 10% travel; Chicago preferred
Are you obsessed with great food, buzzing dining rooms, and the stories behind every plate? We are looking for an energetic and strategic Public Relations Specialist who lives and breathes the hospitality industry.
PARTNER RESPONSIBILITIES

Execute monthly detail report
Execute maintenance of all trackers monthly
Execute maintenance and updating of target lists monthly
Execute incremental updates to all Partner weekly
Serve partners impeccably and look for opportunities to connect and maintain their brand.
Attend and participate in partner meetings.
Attend partner events, broadcast segments, programs, etc. as needed and liaise with media.
Attend events to support partner relationships, as necessary.
Update and present partner marketing briefs.
Lead a minimum of two partner accounts.
Share the editorial lead time calendar with each partner, which includes deadlines for all holiday and seasonal roundups.
Participate in new business campaigns and present at new business meetings, as necessary.
Lead strategy, goals, and result conversations with cross-disciplinary leaders and team members on partnership plans
STRATEGY

Build annual creative marketing plans for each partner that include marketing ideas for programming, packages, events, and charitable giving opportunities.
Create a comprehensive and thoughtful public relations strategy for partners to maximize exposure.
Ideate and source partnerships for programs, packages, events, and charitable giving
Draft story, messaging, and talking points
Qualify media interest in story development
Identify, maintain, and curate database of top-tier local, regional, and national media contacts.
Oversee creation of press kit and multimedia library
Create custom new media vehicles for better storytelling
Monitor and respond to media successes
Establish and maintain media relationships with local, regional, and national journalists and broadcast producers
Coordinate media shoots and segments.
Promote learning, influence choices and foster connections vis‑à‑vis media relations.
Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips, and itineraries.
Conduct proactive media outreach via print, online, broadcast, radio media, and non‑traditional opportunities.
Conduct outreach to key groups and audiences (e.g. concierge, residential) to achieve partner goals.
Stay on top of city‑wide events and happenings and communicate opportunities for participation.
Send annual community calendar and update quarterly
Establish and/or maintain memberships on behalf of Partners (e.g. CVBs, Member‑based Neighborhood + Business Organizations)
Entertain media regularly
Assist with media training, where necessary
Work with the team to compile editorial calendars into a universal document that is broken down by publication and each month; include key pitch themes and lead time.
Media Roundups - Compile seasonal, holiday, and travel‑focused roundups and distribute two per month
Measure and report
Monetize the discipline on behalf of a business's bottom line, wherever possible.
OVERALL

Engross yourself in culture, food, and travel, becoming an expert in its personalities, products, and processes.
Cultivate career path and actively seek professional development opportunities alongside the company.
Tell us what we do not know with regular candor.
Brainstorm and innovate to improve company, job, and partners.
Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
Develop a keen understanding of measurement and reporting
Engross yourself in culture, food, and travel, becoming an expert in its personalities, products, and processes
Achieve goals and KPIs associated with job responsibilities.
Maintain a nuanced understanding of media relations and the latest tools and applications.
Keep up‑to‑date on current trends within the represented industries of the agency.
Maintain an understanding of each partner’s visual brand and tone, and be able to create authentic stories that drive engagement and ultimately revenue for our partners.
Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports, and plans as well as live and online presences.
Similarly, work with colleagues to ensure resonant storytelling practices across marketing disciplines.
Develop a keen understanding of measurement and reporting tools.
Interface with team members in other disciplines for strong coordination of integrated marketing campaigns.
Lead partner accounts.
Lead projects or functions assigned by the Leader for the overall team.
An unshakeable passion for culture, food, and travel
Desire to outdo oneself, above all others
Empathy and optimism
Easily obsessed with our partners
Impeccable with one’s word
Creativity and comfort with new business development
Self‑awareness and relentless curiosity
BENEFITS AND PERKS

Health
Vision & Dental Coverage
Half‑Day Fridays
Generous Paid Time Off
Company‑Paid Life Insurance
401(k) Retirement Plan
Paid Parental Leave
Professional Development Opportunities
Physical Demands & Travel (ADA)

This is a sedentary role that primarily involves sitting and typing/using a computer for extended periods. Occasional travel to partner sites is required as needed.Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
EOE STATEMENT

Kinship provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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