The Sr. Web Developer utilizes seasoned subject matter expertise to lead the design and implementation of innovative digital solutions across a suite of corporate, B2B marketing websites. This position is a strategic partner, providing technical leadership and expertise to elevate the organization's recruiting and retention initiatives. The Sr. Web Developer directs the creation of high-performing web properties and provides recommendations that drive lead generation and client retention.
Location
This position is based in our corporate headquarters in Austin, Texas.
Responsibilities
- Directs and oversees the technical aspects of all web development projects, establishing and enforcing coding standards to ensure all work is clean, efficient, and well-documented
- Provides technical advice and mentorship to junior developers and other team members
- Leads collaboration with stakeholders to interpret business requirements and translate them into detailed technical specifications
- Analyzes and evaluates web property performance, partnering with the Digital Marketing Analyst to interpret data and present strategic recommendations for improvement
- Designs and implements complex A/B and multivariate tests, assessing their effectiveness to optimize key performance metrics
- Evaluates and assesses industry trends, presenting strategic recommendations to leadership and stakeholders to ensure the company remains at the forefront of digital innovation
- Prepares and presents technical documentation, project plans, and reports to internal and external audiences
- Manages integrations with our growth stack, including HubSpot for lead capture, Google Tag Manager for event tracking, and other technologies
- Implements advanced SEO strategies (SSR/SSG, JSON-LD schema, automated sitemaps, llms.txt) to maintain our search rankings
- Owns Core Web Vitals to ensure lightning-fast load times
- Works closely with our brand team to build and maintain a scalable design system that ensures brand consistency across marketing pages and interfaces
Other
- Provides guidance on cross-functional projects where advanced subject matter expertise is needed
- May lead projects or teams
Qualifications
- Bachelor's degree in technology, computer science, or related field. Four (4) years of relevant education and work experience may be substituted for degree
- Minimum of five (5) years of web development experience
- Well versed in industry developments, techniques, and trends
- Proficiency with Headless CMS platforms (Sanity, WordPress, etc.) and marketing automation integrations (HubSpot)
- Advanced knowledge and expertise in front-end web development (HTML, CSS, etc.)
- Advanced knowledge and expertise in WordPress, Sanity, or other content management systems and building architecture
- Advanced knowledge and expertise in web design tools, comfortable in Figma and capable of translating complex designs into responsive web components
- Ability to maintain a codebase using Git
- Ability to run effective A/B or multivariate testing
- Strong ability to scope projects
- Strong communicator who can collaborate across teams, explaining technical trade-offs to marketing stakeholders while holding your own in architectural reviews with engineers
- Experience with REST APIs for fetching content from multiple sources
Preferred Requirements
- Familiarity with JIRA, Asana, or other project management systems
- Light experience with LLM-based coding tools like Cursor, Claude, etc.
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