Randstad USA is hiring: Social Media Content Creator in Minneapolis

Randstad is seeking a part time

Social Media Content Creator

for our global food manufacturing client.

Bring your passion for food and storytelling to a vibrant, growing brand. We are looking for an imaginative creator who knows how to make a dish look irresistible, capture cultural trends, and build an enthusiastic community across Instagram, TikTok, and Facebook.

Role Overview

Pay Rate:

$55.00 – $60.00 per hour (DOE)

Employment Type:

Part-time (approx. 25 hours/week)

Contract Duration:

1-year contract with possible extension

Location:

Minneapolis, MN 55426 (Hybrid)

Responsibilities

Produce Engaging Content:

Concept, film, edit, and publish high-quality social assets (Reels, TikToks, photography, and copy) highlighting recipes, product stories, and food culture.

Manage the Content Calendar:

Plan and schedule content to align brand priorities and retail launches with seasonal trends and community interests.

Drive Community Engagement:

Interact with followers across channels, join relevant food conversations, and amplify user-generated and influencer content.

Collaborate on Brand Campaigns:

Partner directly with the Brand team, internal culinary founders, and agency partners on creative shoots and campaign rollouts.

Analyze and Optimize:

Track post metrics and social trends to identify top-performing content, refine future creative strategies, and flag assets for paid amplification.

Qualifications

3+ years of experience creating social content, specifically within the food, beverage, CPG, or hospitality industries.

Demonstrated hands-on culinary comfort, with the ability to style and shoot food so it looks as good as it tastes.

End-to-end production skills: filming, editing, caption writing, and native platform publishing across TikTok, Instagram, and Facebook.

Strong digital portfolio showcasing your visual aesthetic, video editing ability, and brand voice.

Exceptional self-management skills to run multiple projects, balance shoots, and coordinate team reviews independently.

Nice-to-haves:

Experience scaling social channels for emerging or high-growth CPG brands.

Familiarity with social media analytics platforms and paid media amplification strategies.

Experience sourcing, managing, and partnering with content creators and influencer networks.

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