Garden Remedies Inc is hiring: SEO Specialist in Newton

Garden Remedies Inc’s SEO specialist will oversee the company’s search engine optimization strategy with responsibilities including keyword research, on-page and technical SEO, content optimization, analytics tracking, and performance reporting. This role will ensure all digital content aligns with company brand standards and Massachusetts cannabis regulations while improving organic visibility, website traffic, and customer acquisition. The SEO specialist will manage day-to-day SEO execution across website, content, and digital marketing channels. They will work cross-functionally with marketing, e-commerce, and retail teams to support company growth and strengthen online presence in the Massachusetts cannabis market. This role is responsible for improving search rankings, optimizing website performance, and executing strategic initiatives that support company revenue goals.
Responsibilities

Conduct keyword research and competitive analysis to identify growth opportunities
Optimize website content, landing pages, and product pages for search engine visibility
Develop and implement on-page and technical SEO strategies
Collaborate with content teams to ensure SEO best practices are integrated into all content creation
Oversee blog strategy, content optimization, and internal linking structure
Monitor and maintain website health including page speed, mobile optimization, and user experience
Track and analyze SEO performance metrics including rankings, organic traffic, conversions, and engagement
Analyze and curate data reports for leadership on SEO performance and opportunities
Ensure all digital marketing efforts comply with Massachusetts Cannabis Control Commission (CCC) regulations
Manage SEO tools and platforms (e.g., Google Analytics, Google Search Console, keyword tracking tools)
Collaborate with web developers to implement technical SEO improvements
Support local SEO initiatives including dispensary listings, Google Business profiles, and location-based search optimization
Optimize product and category pages to improve e-commerce performance
Manage backlink strategy and identify opportunities for authority building
Continually evaluate SEO strategies and implement improvements
Stay current on search engine algorithm updates and industry best practices
All other duties as assigned
Qualifications

Bachelor’s degree in Marketing , Communications, Business, or related field; relevant work experience may be considered in lieu of degree
On site work as needed
Experience handling Google help desk with success in reinstating full GBP access.
Local SEO Optimization and experience highly preferred
Demonstrated experience getting a company cited in AI overviews and searches.
Must be at least 21 years of age
3–5 years of SEO or digital marketing experience, preferably in cannabis, retail, e-commerce, or highly regulated industries
Strong understanding of search engine algorithms, ranking factors, and SEO best practices
Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush , Ahrefs , or similar platforms
Knowledge of technical SEO including site structure, indexing, and page performance optimization
Strong analytical skills with the ability to interpret data and make strategic recommendations
Experience optimizing content for search engines and improving organic performance
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Strong problem-solving skills and attention to detail
Demonstrated ability to collaborate across departments
Knowledge of Massachusetts cannabis marketing regulations is a plus
Must pass the state required background check and will have a high security clearance within the company
Must have reliable transportation
Supervision

This job reports to the Chief Cannabis Officer
This role may oversee SEO contractors, agencies, and digital vendors

#J-18808-Ljbffr