The Garland Company, Inc. is hiring: REMOTE - Web Marketing Manager in Cleveland

DIRECTOR OF MARKETING AND COMMUNICATIONS
Position/Title: Director of Marketing and Communications
The Director of Marketing and Communications is responsible for the planning, development and implementation of all of the company's marketing strategies, marketing communications, and public relations activities, both external and internal. This position will provide innovative strategic and creative leadership to guide all aspects of conceptualizing, image creation, copywriting, design direction and production/execution. This role balances high-level executive collaboration with a hands-on approach to delivering exceptional work for high-profile and complex creative challenges.

Empower and lead a cross-functional marketing team, providing the strategic direction and professional mentorship necessary to achieve high-impact brand goals
Develops and implements strategic marketing plans and forecasts to achieve corporate objectives for products and services
Supports content and execution of annual Garland International Sales Conference and regional sales meetings throughout the year
Develops marketing strategies for new products or services that comply with current company standards
Manages resource planning, departmental budgets, and allocations to ensure achievement of objectives within designated financial limits
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
Manages PR initiatives, brand communications, media relations, and social media execution, including influencer and ambassador programs
Monitors competitor products, sales and marketing activities
Collaborates with other executives to make high-level decisions regarding the budget and the direction of the company
Oversees all aspects of web design and development, and manage the creation of all marketing collateral, ensuring a cohesive, top-notch brand experience
Conducts market and brand awareness studies while leveraging analytics to define and measure the success of marketing initiatives
Manages relationships with external resources, including photographers, printers, freelancers, and web developers
Builds a culture of enthusiasm and cooperation within the creative group to drive high employee engagement and retention
Must possess 10+ years of marketing experience with a concentration in a manufacturing and/or construction environment preferred. Possession of a bachelor's degree in marketing, communications, business or a related field is required with a Masters' degree preferred. Must have a strong creative and artistic vision. Skills required in Adobe Creative Cloud include Premiere Pro, After Effects, Photoshop, and Audition. Knowledge in InDesign, Illustrator, Acrobat along with proficiency in Microsoft Office a plus. Must be able to work with minimal supervision and ability to create on a short deadline. Must have the ability to travel both domestically and internationally, so the ability to travel by plane, operate a motor vehicle and maintain a driver's license are required. Must have a vehicle in good working condition and ensure it meets all safety, insurance, and legal requirements. Overnight domestic and international travel required.

Ability to communicate orally in a clear, concise and effective manner with the customers, account representatives, company representatives, management, staff, and the public in face-to-face, one-on-one and group settings. Ability to use a telephone for communication. Use office equipment such as a personal computer, copier and facsimile machines. Ability to communicate in writing in a clear, concise and effective manner. Comfortable with heights, being on building rooftops. Sufficient manual dexterity required to operate equipment. Normal range of tolerance to household and other types of typical industrial/ construction chemicals and solvents. Must have the ability to travel by plane, operate a motor vehicle, maintain a valid state motor vehicle driver license, and maintain an acceptable motor vehicle driving record. Overnight travel may be required.

All applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, military status, protected veteran status, marital status, gender identity or expression, transgender status, citizenship, sexual orientation, age, disability, or any other legally protected characteristic under applicable law.

The Company is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. xhyhwjd If you need an accommodation because of a disability to search and apply for a career opportunity with The Company, please send an e-mail to to let us know the nature of your accommodation request and your contact information.