Director, Commerce/Retail Media (Amazon)

Spark Foundry Director Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.
The Director will have the responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will have a demonstrated ability to lead clients strategically and tactically in Commerce marketing. They will lead a team in the conception and delivery of innovative, business-building search and Commerce marketing solutions, including organic and paid optimization, heavy marketing on Amazon, Triad, and other Commerce channels while continuing to stay on top of evolving search platforms and advanced analytics. The Director will also provide engagement leadership, develop senior level client relationships, and serve as an expert and trusted advisor. Proven account management experience in an agency environment is essential. Experience managing campaigns across Commerce platforms such as Amazon (AMS), Criteo, or Triad is a must.
Responsibilities:
Overall control of workflow and responsibilities within the assigned group.
Will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
Ensure that projects are produced completely and efficiently.
Set strategic principles for client search initiatives based on objectives
Develop action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization
Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools
Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity
Keep clients and agency counterparts informed on latest developments in the Commerce industry
Grow agency Commerce business through new business and organic client growth
Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view
Qualifications:
8+ years of progressive levels of paid search experience with several years in the Commerce space
In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms required
Experience with organic and paid search
Experience applying search marketing to brand-building and direct response initiatives
Experience with Amazon AAP/Display a plus
Strong command of search engine research and reporting resources
Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo, etc.
Deep experience with at least one major bid management tool
Demonstrated leadership and management skills
Demonstrated business acumen and a track record of success in the media/marketing services profession
Solid interpersonal and teamwork abilities
Ability to lead new business development process, with demonstrated ability to win new clients
Ability to build and strengthen client relationships
Maintain healthy senior relationships with key industry partners and search engines
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.