Marketing Communications Specialist

Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, see Notice to Out of State Applicants.
POSITION SPECIFICS Transportation Services, a unit within Auxiliary and Business Services, is seeking to hire a Marketing Communications Specialist to aid with promotion of various transportation-related programs and initiatives. Reporting to the Special Projects Manager and working with senior marketing communications staff, this position will primarily provide marketing, communications, and customer service support for campus parking operations but will also support other Transportation Services operations, as needed, including campus transit, bike programs, fleet vehicle rentals, driver services, garage services, and campus and community ridesharing initiatives.
Responsibilities include but are not limited to: Contribute to the planning and execution of integrated marketing and communications strategies aligned with organizational goals and approved marketing plans
Collaborate with internal stakeholders to identify communication needs, target audiences, and key messaging
Assist in developing campaign timelines, deliverables, and performance metrics
Research and translate complex subject matter into clear, engaging content for multiple platforms and audiences
Produce and contribute to content including fact sheets, brochures, articles, newsletters, website copy, news and feature stories, customer correspondence, digital signage, and other internal or external communications; maintain adherence to organizational brand, editorial, and style guidelines
Draft communications such as speaker remarks, announcements, and promotional messaging
Edit and proofread publications including websites, advertisements, articles, brochures, and feature stories to ensure accuracy, clarity, and adherence to editorial standards
Execute and coordinate the production of marketing and promotional materials across print, digital, social media, and emerging platforms
Prepare creative briefs to guide concept development and creative expression
Monitor the progress of tactical campaign implementation and communicate project status to management and partners
Support website and digital content management, ensuring information is accurate, timely, and aligned with organizational branding
Monitor news and media coverage relevant to programs or initiatives
Track and analyze performance metrics for websites, email campaigns, social media, and digital marketing efforts
Provide insights and recommendations based on analytics to improve campaign performance and audience engagement
Develop event marketing materials and coordinate promotion across multiple channels
Coordinate with external agencies, designers, printers, and other vendor partners to support campaign development and production
Ensure deliverables meet project specifications, deadlines, and brand guidelines
Ensure all communications comply with accessibility standards (such as WCAG/ADA), contractual obligations, confidentiality requirements, and privacy policies
May supervise staff members, including hiring, development, and performance
Required Competencies: Strong writing, editing, and verbal communication skills
Proficiency in marketing strategy, content creation, social media management, and public relations
Ability to manage multiple assignments with minimal supervision
Strong collaboration and interpersonal skills
Experience with Microsoft Office, analytical tools, accessibility standards, CMS platforms, and digital advertising
Familiarity with Penn State's Brand Book and Editorial Standards and the ability to apply brand standards effectively
Proficiency with design tools such as Adobe Photoshop, Canva, or similar creative applications for producing visual and digital marketing materials
Excellent customer service skills
This is an in-person position at the University Park campus and may require occasional evening, weekend, or outdoor work in support of Transportation Services events and outreach.
MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS education.RequiredCertifications:None
SALARY & BENEFITS Salary Structure - Information on Penn State's salary structure
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.
CAMPUS SECURITY CRIME STATISTICS Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
EEO IS THE LAW Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
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