Head of Marketing- US

Join a small, high-output team building the future of in-app engagement. Work on hard problems that matter at scale.
Head of Marketing- US Location Employment Type Full time
Location Type Hybrid
Department Marketing
The Role We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.
What you’ll do Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail
Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]
Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement
Test segments, subject lines, offers, and channels, and document results
Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]
Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity
What we’re looking for Required
8+ years in B2B SaaS marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company
Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)
Hands‑on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)
Has written and A/B tested outbound copy
Has owned a pipeline or revenue target jointly with Sales
Reports on funnel metrics, conversion rates, attribution, and forecasts
Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board
Nice to have
Paid acquisition experience (search, paid social, retargeting, ABM advertising)
Experience running events, communities, or partnerships that sourced pipeline
Experience launching marketing in a new market, segment, or region
Experience with product‑led or sales‑assisted motions
Outcomes By 90 days
By 12 months
At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline
Work at scale Small team, no bureaucracy. Your work goes from idea to production in days, not months.
Move fast Small team, no bureaucracy. Your work goes from idea to production in days, not months.
Hard problems Real-time triggers at sub-100ms latency, SDK performance on millions of devices, no-code UI builders — genuinely hard engineering challenges.
Customer obsessed We work directly with world-class product and growth teams at companies like Dream11, CoinDCX, and Zepto.

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