Director of Marketing

Position: Director, Marketing

Location: Los Angeles, CA

OurBlend
Since opening our first store in 1963, The CoffeeBean & Tea Leaf® has grown into a global specialty coffee and tea brandwith more than 1,000 cafés worldwide, supported by our Global Headquarters inSingapore.

Our purpose is to help people Find Their Flavorthrough uplifting experiences that make their day better. Guided by our visionto deliver "Simply the Best" coffee and tea experience in everycommunity we serve, we're committed to creating meaningful experiences for our guests,partners, and one another.

As part of our Brew Crew, you’ll find anenvironment where you can be your best, belong and grow.

This is where you Find Your Flavor.

KeyResponsibilities
IntegratedMarketing Strategy, Campaign & Communication Calendar

Create theintegrated marketing strategy, connecting brand, campaign, social &email, PR, partnerships, culture moments, collateral, and in-store intoone plan

Lead campaignplanning end to end: insight, big idea, brief, development, rollout, andpost-campaign learning

Build and ownthe integrated communication calendar sequencing campaigns, launches,seasonal promotions, PR, partnerships, and culture moments

Supply brandstandards and campaign messaging to the digital team, which owns digitalexecution

Align thecommunication calendar with the 18-month Product Innovation Calendar,promotional calendar, and US and Global marketing plans

Keep the ProductInnovation Calendar and communication calendar aligned so every launch hasa campaign plan behind it

BrandStrategy, Positioning & Campaign Management

Evolve the localbrand platform (positioning, personality, voice, visual identity) in linewith global brand strategy

Turn consumer,market, and competitive insights into clear brand direction

Guard brandstandards across channels, markets, website, and franchise locations

Partner with theHead of Marketing on an insight-driven marketing plan and promotionalcalendar that drives sales, traffic, and check through new products andsystem-wide and seasonal programs

Set creativevision for seasonal, product, and campaign work

Lead agencyrelationships and internal creative resources

CultureMoments

Identify trends,moments, and communities where CBTL can show up credibly and authentically

Support theSenior Manager of Calendar in connecting our product calendar to seasonalmoments, local events, and emerging trends to campaign planning

Developreal-time and planned activations rooted in Southern California culture:food, education, music, fashion, and art

Partner with PRand partnerships to turn culture moments into earned media

PublicRelations & Communications

Support PRstrategy, including earned media, press announcements, and product andcampaign launches

Manage PRagencies and external communications partners

Keep PRmessaging aligned with brand voice, global messaging, and campaignpriorities, and built into the communication calendar

BrandPartnerships & Collaborations

Lead partnershipstrategy: co-branded products, retail collaborations, community andlocal-brand activations, and sponsorships

Identify,evaluate, and negotiate partnerships that fit the brand and reach newaudiences, including Gen Z

Planpartnerships as part of integrated campaigns, timed and amplifiedalongside product, PR, and in-store efforts

Measurement& Leadership

Establish andregularly report brand health, PR, and campaign metrics: awareness,consideration, sentiment, voice of guest, earned media reach, partnershipROI, culture moment impact, integrated campaign performance, andfranchisee compliance and satisfaction

Lead, mentor,and develop direct reports, setting clear priorities and building a high-performing team

Your Ingredients

10+years in brand marketing, with 4+ years in a leadership role, ideally in foodand beverage, retail, or consumer lifestyle

A passion for coffee, tea, and café culture

Provenrecord of building or refreshing a consumer brand across multiple channels

Provenexperience developing integrated marketing strategies and campaign plans, andbuilding communication calendars that align brand, PR, partnerships, product,and in-store execution

Strongcreative instincts and the ability to give sharp, constructive direction

Experienceworking with franchisees or other independent operators, with the diplomacy todrive brand consistency through influence rather than authority

Experiencewith brand partnerships, collaborations, or experiential marketing

DemonstratedPR experience, including media relations, launch communications, and crisismanagement

Analyticalfluency with brand tracking, consumer insights, trend analysis & marketdata

Experiencemanaging multi-location or regional brand execution

Bachelor’sdegree in Marketing or a related field (MBA a plus)

A passionate leader with the ability to inspire and collaborate

Excellentorganization and problem-solving skills

Abilityto effectively manage multiple priorities in a rapidly changing environment

Performance & Rewards
At The Coffee Bean & Tea Leaf, we embrace a high-performance culture that rewards and encourages our values of teamwork,ownership, and respect for one another.

Benefits:Medical, Dental, Vision, 401K, Pet, Accident, Life, Long-Term & Short-TermDisability, Critical Illness, Hospital Indemnity, EAP programs including Legal,ID Theft, and more

Discountson our Coffee and Tea

PayRange: $130,000-$170,000 annually with eligibility for 20% bonus

ObservedHolidays

VacationPay

Sick Pay

Our 'FROTH' VALUES
We believe in the fundamentaltruths that guide us through our daily lives:

· F RIENDLINESS- We go above and beyond in everything we do. Friendliness andcustomer-centricity is embedded in our culture.

· R ESPECT - Weare inclusive and honour each other’s values, opinions and diversity.

· O WNERSHIP - Wetake ownership and accountability for our individual, team and businessresults, every day.

· T EAMWORK - As ateam, we collaborate, innovate, and leverage our diverse strengths to grow thebusiness.

· H ONESTY - Welive up to the highest levels of integrity by being truthful and transparentwith each other, the business and ourselves.

At The Coffee Bean & Tea Leaf, we are a globalcompany committed to representing the neighborhoods we serve. We welcome all toapply to our Brew Crew and we value the impact of diversity on our culture andin our work.

International Coffee & Tea, LLCdba The Coffee Bean & Tea Leaf® is fully committed to Equal EmploymentOpportunity and to attracting, retaining, developing, and promoting the mostqualified employees without regard to their race, sex, gender, color, religion,sexual orientation, national origin, age, physical or mental disability,citizenship status, veteran status, genetics, or any other status protected bystate or federal law. The Coffee Bean &Tea Leaf® expressly prohibits anyform of employee harassment or discrimination any such protected status.

The Coffee Bean & Tea Leaf®provides equal employment opportunities (EEO) to all employees and applicantsfor employment without regard to race, sex, color, religion, gender, sexualorientation, national origin, age, disability, marital status, amnesty, orstatus as a covered veteran in accordance with applicable federal, state, andlocal laws. This policy was intended to comply, and The Coffee Bean & TeaLeaf withapplicable state and local laws governing non-discrimination in employment inevery location in which the Company has facilities. This policy applies to allterms and conditions of employment, including, but not limited to, hiring,placement, promotion, termination, layoff, recall, transfers, leaves ofabsence, compensation, and training. We a work environment free from discrimination and harassment,and where employees are treated with respect and dignity.

This is a hybridposition: Monday-Wednesday in our Downtown Los Angeles office and Thursday andFriday remote.

We use eVerify to confirm U.S. Employment eligibility.

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