Lifecycle Marketing Manager

Job Description Must Have Technical/Functional Skills: Lifecycle Marketing
Relationship Marketing
Program Management
Campaign Strategy
Executive Presentations
Stakeholder Management
CRM Strategy
Growth Marketing
Journey Orchestration
Loyalty Marketing
Loyalty Programs
Customer Lifecycle
Retention Marketing
Starbucks Rewards
CRM Marketing
Consumer Marketing
Journey Optimization
Behavioral Segmentation
loyalty marketing
Membership Marketing
Executive Storytelling
Member Benefits
Key Responsibilities Lead end-to-end lifecycle and loyalty marketing programs from strategy, planning, and execution through performance measurement and optimization.
Develop customer engagement, retention, and reactivation strategies that drive usage, loyalty, and long-term customer value across Microsoft Rewards and Bing.
Present campaign strategies, business performance, customer insights, and recommendations to senior leadership, including Director, GM, and VP audiences.
Analyze campaign performance, customer behavior, and engagement trends to identify growth opportunities and inform business decisions.
Partner with Product, Analytics, Creative, Engineering, and Operations teams to deliver integrated customer marketing initiatives.
Drive segmentation, personalization, experimentation, and customer journey optimization to improve program effectiveness and business outcomes.
Own executive reporting, KPI tracking, and quarterly business reviews, translating complex data into actionable insights.
Influence marketing strategy through strong stakeholder management, thought leadership, and customer-centric decision making.
Preferred Background Experience leading loyalty or membership programs such as Starbucks Rewards, Marriott Bonvoy, Hilton Honors, American Express Membership Rewards, Target Circle, Sephora Beauty Insider, Nike Membership, or Amazon Prime engagement programs.
Demonstrated success creating and scaling customer retention, engagement, and loyalty initiatives.
Proven ability to balance strategic leadership with hands-on execution in a fast-paced, data-driven environment.
TCS Employee Benefits Summary: Discretionary Annual Incentive.
Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
Family Support: Maternal & Parental Leaves.
Insurance Options: Auto & Home Insurance, Identity Theft Protection.
Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
Time Off: Vacation, Time Off, Sick Leave & Holidays.
Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
Salary Range: $82,000 - $121,000 a year
#LI-NS4
Location: Bellevue, WA
Function: TECHNOLOGY
Role: Project Manager
ID: 430467
Skills: Marketing
Salary Range: $82,000 - $121,000

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