Social Media Editor

Social Media Editor Advance Media New York, publisher of syracuse.com, NewYorkUpstate.com (NYup.com), and The Post-Standard, is seeking a competent editor who will lead the company's social media team.
In this role you will coordinate closely with newsroom leaders to ensure the best content is optimized for all social platforms. The ideal candidate will have a journalism background, video and photo editing skills, experience managing and motivating a team, and proven success growing brands on social media.
The Social Media Editor will also manage content for NYup.com and lead newsletter strategy.
This is an exciting opportunity for a journalist who is familiar with Central and Upstate New York and knows how to present digital content for different audiences.
The base salary range is $65,000 to $85,000 per year.
What you'll be doing:
Help create and implement newsroom social media strategy and oversee execution by social producers
Create compelling social media posts for multiple platforms
Work with other newsroom leaders on social media efforts
Build engagement and reach while monitoring performance
Assign and edit articles written for NYup.com
Help create audience using AI-assisted tools
Work with freelancers and external content creators
Lead newsletter strategy across the newsroom
Ideal candidate will have the following:
A minimum of 5 years of relevant journalism experience
Management or team leadership experience
Video and photo editing experience
Deep familiarity of social media management, platforms and analytics
A strong grasp of AP style, journalistic ethics and compelling storytelling
Ability to multitask and prioritize multiple demands under deadline pressure
Willingness to work flexible hours as needed, including evenings and weekends
Desire and ability to work in the syracuse.com newsroom (this is not a remote position)
Experience using AI tools to produce content or willingness to learn
This job requires reliable transportation.