Group Creative Director / Head of Creative
Soni is partnered with an established, full-service marketing organization seeking a Group Creative Director / Head of Creative to lead its multidisciplinary creative department.
This is a senior leadership opportunity for a conceptually strong, hands-on creative leader who can set the vision, elevate the caliber of the work, develop a large creative organization, and serve as a trusted creative partner to senior clients.
The ideal candidate can move seamlessly between big-picture creative leadership and detailed execution, bringing deep experience across integrated campaigns and production-intensive work.
What You'll Do:
- Set the overall creative vision, standards, and direction across a large, multidisciplinary creative organization
- Lead, coach, and develop creative leaders and teams across multiple disciplines
- Elevate conceptual thinking, craft, consistency, and overall quality of creative work
- Lead major integrated campaigns from brief and concept through production and final delivery, serving as the senior creative quality gate for priority work
- Oversee creative across brand, direct mail, print, digital, email, social, influencer/creator, video, motion, experiential, and emerging channels
- Lead direct mail, print, personalization, versioning, and high-volume communications, balancing creative quality with production feasibility and scalability
- Serve as a senior creative advisor to key clients, presenting and defending creative work with a clear connection to strategy and business objectives
- Play a significant role in new business pitches, proactive recommendations, and organic account growth
- Partner closely with Strategy, Media, Customer Experience, Social, Content, Production, Project Management, Creative Operations, and other cross-functional teams
- Oversee department capacity, staffing, freelance resources, budgets, timelines, scope, and delivery
- Help evolve creative processes and capabilities, including the thoughtful use of AI and emerging technology to improve concepting, personalization, production, workflow, quality, and speed
What We're Looking For:
- 15+ years of progressive creative experience, including significant senior leadership within an advertising, marketing, digital, direct marketing, or integrated agency environment
- Experience leading a large, full-service, multidisciplinary creative department, including managing and developing senior creative leaders
- Strong portfolio demonstrating high-level conceptual thinking, craft, and executional excellence across integrated, high-volume, and versioned communications
- Proven ability to move between creative vision and hands-on execution
- Broad integrated experience across traditional and digital channels
- Meaningful direct mail and print experience is essential, including personalization, versioning, and complex production-intensive communications
- Proven experience leading senior client presentations, major integrated campaigns, and new business pitches
- Strong understanding of creative production across print, direct mail, digital, social, and video, including timelines, cost, scalability, and quality
- Experience managing department capacity, budgets, freelance resources, staffing needs, and delivery within scope
- Strong understanding of how strategy, data, media, audience insights, culture, and customer experience inform creative work
- Working knowledge of Adobe Creative Cloud, Figma, video/motion tools, modern creative workflows, and emerging AI tools
- Strong communication, presentation, people leadership, decision-making, and relationship-building skills
Compensation: $200,000 - $240,000
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.
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