Vice President of Marketing and Communications

The Vice President of Marketing & Communications provides executive leadership for the YMCA of Central New York’s marketing, communications, public relations, brand management, digital engagement, and storytelling efforts. Reporting to the Chief Advancement Officer, this leader develops and executes integrated strategies that strengthen the YMCA brand, support membership and program growth, advance philanthropy, elevate community impact, and align with the Association’s Strategic Plan. The Vice President serves as a strategic advisor to executive leadership and oversees a high-performing marketing and communications team.
Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field; Master's preferred.
8-10 years of progressive leadership experience.
Experience leading integrated marketing and communications in a multi-site organization preferred.
Strong expertise in branding, digital marketing, media relations, storytelling, analytics, and project management.
Excellent written, verbal, and presentation skills.
Commitment to the YMCA mission and values.

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