Creative Director - Global Visual & Design

Harris Freeman is hiring a Creative Director, Global Visual & Design to lead the strategic development and governance of the company’s global visual brand identity. This hybrid role (Moorestown, NJ) focuses on building scalable design systems that bring consistency across packaging, digital commerce, and marketing channels, while supporting regional needs and market-specific adaptations.
What you’ll do You will define, develop, and continuously evolve global visual identity systems across brands, markets, and consumer touchpoints. Serving as the principal authority on global visual brand standards, you’ll help ensure consistent visual execution while allowing for appropriate variations where needed.
Establish and maintain global brand guidelines covering logo usage, color palettes, typography, photography, illustration, imagery, and overall visual expression.
Review and approve significant creative work and exceptions to established brand guidelines.
Partner with marketing leadership to strengthen brand differentiation, recognition, and competitive positioning.
Lead creative strategy and development for front-of-pack packaging concepts and design systems across product lines and brand portfolios.
Define packaging architecture standards for brand hierarchy, product variants, flavor identification, claims, and consistent shelf presentation.
Direct external design agencies and creative partners from concept development through final execution.
Collaborate with brand management, packaging development, regulatory, quality, and supply chain teams to align designs with requirements, retailer expectations, and production specifications.
Drive packaging innovation that improves shelf visibility, consumer navigation, and brand impact.
Develop standardized global templates and visual assets for e-commerce and digital marketing applications.
Set design standards for retailer product detail pages, product imagery, hero images, enhanced product content, social media, and paid digital advertising.
Ensure product visuals and digital content meet retailer specifications and platform requirements.
Create scalable tools and templates that enable regional marketing teams and agency partners to produce high-quality, on-brand assets efficiently.
Own creative direction for major campaigns, product launches, packaging refreshes, and brand initiatives.
Translate business objectives and marketing strategies into clear creative briefs, design concepts, and executional standards.
Lead creative review and approval processes, including centralized decision-making for global creative.
Maintain a centralized digital asset library with approved brand assets, templates, and design resources.
Conduct periodic reviews across packaging, marketing materials, and digital channels to identify inconsistencies and opportunities for improvement.
Introduce processes to reduce unnecessary revisions, accelerate execution, and improve cost efficiency.
Monitor design effectiveness with performance measures tied to brand consistency, creative efficiency, consumer engagement, and commercial impact.
Present creative strategies and recommendations to senior leadership using business priorities, consumer insights, and market trends.
Champion a culture of design excellence, collaboration, innovation, and continuous improvement.
What you’ll need 10–15+ years of progressive experience in brand design, visual identity, packaging design, or creative leadership.
Several years of demonstrated leadership experience directing creative teams, design functions, or external agency partners.
Bachelor’s degree in Graphic Design, Visual Communications, Brand Design, or a related field preferred (equivalent professional experience considered).
Significant experience in consumer packaged goods (CPG), food and beverage, or another consumer-facing product industry strongly preferred.
A compelling portfolio showing development and implementation of brand identity systems, packaging architecture, and design standards across multiple products or markets.
Proven ability to build scalable design frameworks and translate brand strategy into consistent, high-quality execution.
Strong understanding of e-commerce creative requirements, retailer product content standards, digital merchandising, and omnichannel brand experiences.
Experience managing creative agencies, project scopes, budgets, timelines, and multiple concurrent initiatives.
Ability to present creative concepts and strategic recommendations to senior executives and cross-functional stakeholders.
Experience working with regulatory, packaging development, and manufacturing teams to deliver commercially viable packaging solutions.
Excellent communication, presentation, project management, and stakeholder-influencing skills.
Ability to balance creative excellence with business objectives, operational efficiency, and measurable results.
Benefits 401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Vision insurance
Pay and location Salary: $110,000.00 - $130,000.00 per year
Location: Hybrid remote in Moorestown, NJ 08057

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