Paid Media Manager – Search / Social

Must be eligible to work in the USA and located in one of the following states: TN, GA, AL, FL, NC, SC, NV, NH, TX, MN, VA, IL, IN, MS. Driving distance to the Chattanooga, TN office is a plus.

The Role:
Paid Media Manager – Search/Social

The Facts:
Johnson Group helps brands slay the giants that stand in the way of their success by blending fresh ideas with proprietary direct response tools to forge deeper brand connections and more profitable conversions. We provide full-funnel marketing and advertising from brand positioning, research, data science and full-stack development to video/photo content, and strategy and creative.

The Gist:
If you are looking for a team instead of a holding company and you dream about the perfect blend of collaboration and autonomy, keep reading. Johnson Group is a place where every person is truly a part of building what the future of the agency looks like. Everyone is empowered to Dig for Big. This means we are looking for big skills, big outside-the-box thinking, and big passion.

The Summary:
Johnson Group is looking for an experienced Paid Media Manager to join our team. As a Paid Media Manager, you will own the online marketing campaigns and help drive results for our clients. You will drive performance through daily team and account management, optimization and strategy. You will work closely with the Directors and Account Executives to report, relay trends, provide insights, strategies and implement optimizations. You will have freedom as long as you deliver results. We are looking for a self-motivated, data-driven individual who thrives in a competitive environment to help grow our book of high profile clients.

The Responsibilities:

Build, manage, and perform quality assurance checks on paid digital campaigns across Google Ads, Meta/Facebook Ads, and LinkedIn, ensuring optimal performance and accurate budget pacing

Effectively create strategy, define goals, manage client expectations and optimize campaigns for continued improvement

Serve as a direct point of contact for performance, insight and strategy

Work directly alongside our in-house design/dev/production/analytics teams

Provide day-to-day client assistance via email

Create and deliver monthly reports in order to prove value to clients

Provide recommendations to clients and management clearly and intelligently; explore new and experimental ads, targeting, and networks

Feel comfortable and confident presenting to c-level executives

The Requirements:

3+ years experience directly managing high-budget paid search & paid social campaigns

Fantastic knowledge of paid search & social (Google Ads, Bing Ads, and Meta)

Experience with search, display, remarketing/retargeting, video, RLSA, and PLAs/shopping campaigns

Experience managing Meta campaigns with traffic & lead goals

Strong experience managing individual clients with a monthly advertising budget greater than $50K/mo and a total client portfolio exceeding $250K/mo

Proven track record of decreasing CPA, increasing ROI and can show real world examples

Ability to clearly, and effectively present insights to internal and external stakeholders

Ability to discuss strategy face-to-face with clients and recommend the best solution on the fly

Self-motivated & able to prioritize without guidance

Comfortable in a fast-changing environment

Experience using AI tools like Claude and ChatGPT

Exposure to campaign/bid automation tools (Fluency, Skai, Automated Scripts, etc)

Google Ads Editor power user

Strong Excel and Google Sheets skills

Advanced analytical knowledge & ability to tell stories through data

Experience with advanced lead generation campaigns

Conversion rate optimization and conversion funnel analysis

Landing page design best practices and A/B testing experience

Experience generating granular monthly reports for clients

Bachelor’s degree or equivalent experience required

Google Ads/Bing Ads Certified

Meta Blueprint Certification

Agency experience

Requirements That Would Impress Further:

Experience working with franchisee business owners

Experience managing team of 3-5 specialists, associates, interns, etc

Experience with DSPs and less-common ad networks

Advanced Google Analytics setup and configurations

Excel macro experience

Google Tag Manager experience

Experience working with call tracking solutions

Experience in TikTok, Snapchat, ChatGPT, LinkedIn Ads

Basic knowledge of HTML, CSS and WordPress

The Benefits:

Optional hybrid work environment for locals in our beautifully renovated downtown office (with paid parking) OR remote work environment for non-locals

100% employer paid health, dental, and vision insurance for employee AND family members. (Oh yes, you read that right. 100%. Employer. Paid.)

401k with company match

PTO, sick days, and paid holidays

Wellness stipend

Professional development opportunities

Company-wide social events like an annual lake day, team specific retreats, and more

Summer Fridays

The Awards:
The Johnson Group has been nationally recognized by the major industry awards and publications including Adweek, Ad Age, Communication Arts, Archive, ONE SHOW, EFFIES, ADDYS, and OBIES.

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