Sr. Analyst, SEO Job at Portland Communications in New York

Senior SEO Analyst

In this role you will be responsible for helping clients improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to clients. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.
Responsibilities
Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations
Lead technical site analysis, competitive analysis, and content audits
Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind
Prioritize tasks based on their likely effectiveness and ability to be implemented
Present findings and back up recommendations with hard data
Identify problems and form solutions for problems that can arise in reporting
Develop content recommendations and technical analysis presentations
Support marketing in the development of SEO case studies, white papers, blog posts, POV etc.
Work with creative and development teams to ensure proper implementation of SEO recommendations
Translate clients' business goals and marketing objectives into successful search engine optimization strategies
Decide upon final keyword lists with minimal supervision
Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfalls
Build technical SEO acumen with ability to speak to and identify solutions to common SEO issues
Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client's marketing goals
Present new tools and summarize industry articles to the internal team
Required Skills and Experience
2+ years of experience in SEO or relevant function, i.e., SEM
Familiar with multiple keyword research, reporting, and link building tools
Understanding of why certain search results appear for various keywords
Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar tools.
Comfortable with platforms including Adobe Analytics or Google Analytics
Expertise with Microsoft Excel, Word, and PowerPoint
Excellent research, writing, and presentation skills with an attention to detail
Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry
Desired Skills and Experience
Ability to multitask and handle other duties as assigned.
Understanding of basic web development technologies with an understanding of HTML
Knowledge of healthcare SEO concepts
Ability to develop interpersonal relationships across client and team
Experience with project management tools is a plus