University of Alabama at Birmingham is hiring: Head of Marketing and Advertising

General Responsibilities
The position of Marketing Manager plans, coordinates, and executes digital recruitment marketing initiatives that support enrollment goals for the UAB School of Public Health. This position will develop and manage CRM-based recruitment strategies, digital communications, and marketing campaigns that engage prospective students throughout the enrollment lifecycle. The Marketing Manager position will serve as the school's primary resource for recruitment marketing operations by collaborating with Student and Academic Services, academic departments, School of Public Health Communications, and central UAB partners to ensure consistent messaging, regulatory compliance, and an effective prospective student experience through data-informed continuous improvement.
Salary Pay Range
$55,180 – $89,670
Minimum Requirements
Bachelor's degree in Advertising, Marketing, Communications, Student Affairs, Public Relations or a related field and four (4) years of related experience required. Work experience may NOT substitute for education requirement.
Preferred
~ Two (2) years of directly relevant experience in digital marketing, enrollment marketing, CRM-supported communications, marketing automation, admissions communications or a closely related function is preferred.

Knowledge / Skills / Abilities
Familiarity with digital marketing tools such as social media ad platforms, Google Analytics, and email marketing systems.
Strong written and verbal communication.
Good collaboration skills and the ability to work in a team environment.
Strong project management and organizational skills with attention to detail and timelines. Is comfortable using productivity tools such as Asana and Slack.
Working knowledge of CRM systems and their application to prospective student communications, nurture tracks, and outreach reporting.
Skill in creating clear, engaging written and visual content for diverse audiences, including platform-native short-form video.
Ability to see connections between outreach channels and coordinate messaging across platforms, programs, and departments.
Skill in organizing events and managing logistics with attention to detail.
Ability to provide clear, patient technical support to colleagues of varying technical comfort.
Ability to learn new software tools and adapt to changing priorities.
Strong interpersonal skills and the ability to work collaboratively with faculty, staff, students, and external partners across multiple departments.
Commitment to accuracy, consistency, and accessibility in all outreach activities.
Diversity
UAB is an Equal Employment/Equal Educational Opportunity Institution dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, sex (including pregnancy), genetic information, age, disability, and veteran's status. As required by Title IX, UAB prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to UAB's Assistant Vice President and Senior Title IX Coordinator. The Title IX notice of nondiscrimination is located at uab.edu/titleix.
Organization
370001000 Public Health Student & Academic Affairs
Employee Status
Regular
Shift
Day/1st Shift
Work Arrangement (final schedule to be determined by the department/hiring manager)
Onsite
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