Video Ads Creative Strategist Job at Pawfy in United

About the Job

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Pawfy is one of America’s fastest growing direct-to-consumer pet brands and we are on a mission to become the biggest. We operate in the health and wellness e-commerce space where speed, creativity and performance matter. Our culture is built on ownership, trust and results. No micromanagement, just high standards and people who love what they do.

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Location: Remote

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Type: Full-time / Contractor

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Start Date: ASAP

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⚠️ All three items listed at the end are required for your application to be considered.

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We require examples of paid social ad concepts, scripts and performance creative. Organic-only portfolios will not be considered.

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Role Overview

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We are looking for a Creative Strategist who naturally thinks in ads, understands social media behaviour, and can translate insights into high-performing video concepts. You should be confident in developing ideas that stop the scroll, communicate clearly, and drive measurable results.

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This is a specialist position focused on direct-response video advertising. It requires experience within paid social environments and the ability to take a concept from idea to execution. It is not a social media management, general UGC creation, or media buying role.

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You will be expected to:

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• Analyze products, audiences and insights to inform concepts
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• Develop creative angles, hooks and storyboards
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• Write clear briefs for creators, editors and scriptwriters
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• Review and refine video content to ensure quality and performance alignment
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• Interpret creative data and optimise concepts accordingly
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Candidates should have a proven track record of ideating consistently, delivering high-output creative, and working with paid social video assets. Experience in direct-response advertising is essential for success in this role.

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Key Responsibilities

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Creative Development

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• Develop high-performing concepts based on psychology and product benefits.
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• Generate new paid social ad ideas daily.
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• Write structured creative briefs for creators, editors and scriptwriters.
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Quality & Performance

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• Review UGC submissions and scripts for messaging clarity, hook strength, accuracy and compliance.
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• Own creative quality control before ads go live.
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• Interpret creative results to improve and scale winning ideas.
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Cross-Functional Collaboration

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• Work with editors and copywriters to optimise cadence, storytelling and retention.
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• Support testing roadmaps and creative strategy development.
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Requirements

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• Proven experience in paid social advertising (Meta-first).
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• Portfolio with ad concepts, hooks, scripts and winning creative.
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• Strong understanding of direct-response frameworks and storytelling cadence.
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• Able to analyse creative performance and translate insights into action.
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• Strong copy instincts and detail orientation.
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• Fast execution and high output capability.
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• Independent thinker with endless ideas.
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• Fluent English.
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This role is not suitable for candidates whose only experience is:

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• Social media management
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• Organic content creation
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• UGC without paid ads experience
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• Community management
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• Influencer content only
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• Media buying only
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Why Work With Us

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• Fully remote
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• Competitive compensation
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• Creative freedom
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• Zero micromanagement
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• Fast-paced, ambitious environment
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• Growth opportunities as we scale
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How to Apply

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To be considered, you must include:

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1️⃣ Your CV or LinkedIn

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2️⃣ Your portfolio showing:

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• Ad concepts
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• Hook variations
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• Scripts
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• Creative strategy
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• Examples of paid social work
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3️⃣ Short written answer:

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“What is one ad you created that performed exceptionally well, and why did it work?”

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⚠️ All three items are required for your application to be considered.