Senior Marketing Automation Strategist – ABM & Salesforce

Generac Power Systems Inc. is seeking a Senior Marketing Automation Specialist to design and optimize multi-channel marketing journeys. You will lead Salesforce Marketing Cloud-based campaigns, ABM alignment, and data-driven optimization to boost engagement and retention.
Collaboration with sales, demand gen, and operations teams is essential. The role requires strong HTML/AMPscript skills, SQL-driven audience segmentation, and a track record of delivering measurable results in marketing

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