Vice President of Marketing Strategy & Operational Excellence

Smartly is seeking a visionary and execution-focused Vice President (VP) of Marketing Strategy & Operational Excellence
In this key leadership role, you will connect company strategy to marketing strategy and build the underlying systems, cross-functional operating models, data-driven capabilities, and automation frameworks required to scale our global marketing organization
Reporting directly to the Chief Marketing Officer (CMO), the VP of Marketing Strategy & Operational Excellence will run the operational machinery of the marketing department, overseeing the systems, processes, AI automation, and digital infrastructure that power marketing performance
This leader will be tasked with transforming Smartly’s marketing function into a highly automated, data-literate, and operationally rigorous unit capable of delivering on ambitious commercial objectives while building a healthy, sustainable, and high-performing team
This strategic leader will help determine marketing priorities, align departmental focus, build scalable operating models, and drive execution excellence across all global marketing teams
Pipeline & Demand Scaling: Build scalable frameworks and programs to drive revenue growth and expand qualified sales pipeline globally
Acquisition & Budget Optimization: Continuously optimize marketing spend efficiency and customer acquisition metrics across channels
Event & Commercial Impact: Elevate commercial event strategy, standardized execution models, and pipeline attribution to maximize ROI and retention
Funnel Performance & Conversion: Optimize lead qualification processes and end-to-end funnel conversion rates
Brand Health & Market Validation: Expand third-party validations, industry analyst coverage, and customer reviews
Organizational Alignment: Foster alignment around company mission and vision, elevating employee advocacy and operational clarity across teams
Digital Discovery & Web Pipeline: Scale website conversion performance and maintain #1 AEO search engine visibility, turning owned digital touchpoints into automated engines for SALs
Partner with the CMO and marketing leadership team to translate company goals, growth priorities, and market opportunities into actionable marketing objectives and OKRs
Lead annual and quarterly integrated marketing planning across all sub-functions, turning priorities into a unified roadmap
Standardize the upstream marketing briefing process for global initiatives and major campaigns
Standardize and govern cross-functional handoffs between Product Marketing, Brand, Strategic Partnerships, and Sales teams to solve reactive work cycles and optimize resource planning
Author and enforce clear Service Level Agreements (SLAs) and mandatory lead-time guidelines for co-marketing and platform partnership campaigns
Oversee agency partner governance, managing relationships with external creative, strategic, and execution agencies to ensure performance, accountability, and budget efficiency
Partner closely with Revenue Operations (RevOps) to bridge marketing and sales funnels, ensuring single-source-of-truth reporting and attribution
Champion data literacy across the department through structured onboarding, self-service protocols, and ongoing training
Drive tech stack optimization and data hygiene across primary systems (CRM, Marketing Automation, ABM tools) to maintain executive-level reporting confidence
Modernize the marketing technology stack by transitioning manual execution into automated, highly efficient workflows
Lead the strategy and deployment of custom AI tools, automation pipelines, and knowledge bases to accelerate content repurposing and campaign intelligence
Direct technical implementation resources in building robust API integrations, automated metrics pipelines, and real-time executive dashboards
Align global event, communications, and field strategy with commercial revenue generation
Streamline administrative processes and post-event analytics, replacing manual reporting with automated dashboards that track registrations, spend, and multi-touch pipeline impact

Benefits

Career development opportunities, bonus programs and annual performance reviews
Hybrid working model, with the option to work abroad for up to 30 days
Company equity options program
Paid holidays, OOO time and family leaves
Generous healthcare packages and mental health services

People & Strategic Leadership: Proven ability to lead through business transformation with an employee-first mindset, strong capacity planning, and collaborative leadershipAI & Automation Fluency: Strong operational experience leveraging AI automation, API integrations, and workflow tools to scale marketing efficiency
Data & Technology Architecture: Deep expertise in marketing technology architecture (Salesforce, Marketo, Demandbase, RevOps platforms) and multi-touch attribution reporting
Web Infrastructure & CMS Mastery: Proven experience directing enterprise website operations, web development lifecycles, CMS platforms, and conversion rate optimization in a B2B SaaS environment
Financial & Vendor Management: Strong fiscal acumen and experience managing large agency retainers, contract execution, and outsourced operations
Operational Governance: Exceptional capability in process design, structured operating models, and change management, with strong discipline in project management and SLAs
10+ years of progressive leadership experience in Marketing Operations, Revenue Operations, GTM Strategy, or Business Transformation in B2B SaaS or digital media organizations
Track record of scaling marketing operations in growth-stage technology environments (500–2,000+ employees)
Success in modernizing operational workflows, optimizing agency structures, and unifying revenue tech stacks
Bachelor’s degree in Business, Marketing, Engineering, or an analytical field; MBA or Agile/Six Sigma certifications preferred

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