Senior Brand Marketing Manager - VIDEO GAMES

Senior Brand Marketing Manager

(Gaming)Location:Austin, TX (On-Site)Compensation: Up to $115,000/yearHiring Manager SnapshotWe're seeking a strategic marketing leader with deep experience launching and scaling video game, entertainment, or digital software products. This person will own the go-to-market strategy for major game launches and established franchises, driving everything from positioning and audience strategy to budget management and campaign execution.Ideal Background8+ years of brand or product marketing experience within gaming, entertainment, or digital productsProven success leading multiple large-scale product launches from strategy through executionStrong expertise in go-to-market planning, brand positioning, audience segmentation, and integrated campaign developmentExperience managing significant marketing budgets, forecasting spend, and measuring ROIDeep knowledge of the video game publishing ecosystem and content pipelineExperience working with licensed IPs, external partners, agencies, and stakeholdersAbility to influence and lead cross-functional teams across Product, Publishing, PR, Creative, and ProductionWhat Success Looks LikeDevelops and executes high-impact launch campaigns that drive sales, engagement, and brand growthCreates long-term franchise marketing strategies and positioningLeverages consumer insights, market research, and competitive analysis to inform decision-makingLeads agency relationships and creative development across trailers, key art, media campaigns, and promotional assetsServes as the primary marketing lead for major product launches and franchise initiativesMentors junior marketers while providing strategic leadership across the organizationTracks performance metrics, optimizes campaigns, and delivers actionable post-launch insightsKey TraitsStrategic thinker, data-driven marketer, strong communicator, skilled stakeholder manager, creative collaborator, and passionate about the gaming industry.If you are a candidate with the requirements above & are looking for a new role and have VIDEO GAMING experience, please email me your resume: KELLY.TAYLOR@CYBERCODERS.COMBenefits