Digital Marketing Strategist

Digital Marketing StrategistThe Digital Marketing Strategist for the Division of Extended Studies (DES) at UC San Diego will play a pivotal role in the development, implementation, and optimization of digital marketing strategies aimed at promoting the diverse educational programs and initiatives offered by DES.Under the supervision of the Assistant Director of Digital Services, the Digital Marketing Strategist will support and activate DES's overarching digital marketing strategy. This includes maintaining relationships with marketing support entities, monitoring marketing spends and budgets, and mapping strategies into targeted advertising placements across various digital channels.Using tools like Google Analytics and Looker Studio, this position will rely on research and analytics to continually make data-driven recommendations to optimize DES's marketing efforts. In addition, the Digital Marketing Strategist will leverage the DES website, email, social media channels, SEO, content management system (CMS), and customer relationship management (CRM) software in order develop strategic marketing plans that are tailored to the unique needs of DES.The ideal candidate for this position is a highly motivated and innovative professional with a strong background in digital marketing strategy development and implementation. Additionally, this position relies on skills in data analysis, social media analytics, campaign tracking, and budget management, enabling data-driven recommendations and the optimization of marketing initiatives.