Marketing Coordinator

Marketing CoordinatorThe Marketing Coordinator develops and executes marketing communications that support Ad Astra’s mission of helping colleges and universities graduate more students faster through academic planning and course scheduling.This position is responsible for writing and deploying advertising and email copy directed to higher education leaders, managing the company’s day-to-day social media presence, and planning and coordinating industry conferences, webinars, and client events. The Marketing Coordinator ensures all communications are clear, consistent, and aligned with brand standards, and supports the marketing team through the maintenance of marketing assets and the brand library.Essential Functions/Core Responsibilities:Writes and edits copy for paid search, paid social, display, and trade publication advertising, including multiple variations for A/B testing.Writes subject lines, preheaders, and calls to action, and refines them based on campaign performance data.Utilizes AI to adapt long-form content, including case studies, blog posts, and webinars, into concise, channel-specific copy.Ensures all marketing content adheres to brand standards, approved messaging, and the company style guide.Plans and maintains a monthly social media content calendar for LinkedIn, X, Facebook, Instagram, and YouTube.Writes, schedules, and publishes social media content, and creates basic graphics and short-form video using Canva or similar tools.Monitors and responds to social media comments and messages and escalates opportunities and issues to the marketing team as appropriate.Tracks social media performance metrics, including engagement, follower growth, and click-through rates, and prepares monthly performance reports with recommendations.Maintains current knowledge of social media platform changes and trends in higher education.Coordinates marketing for the company’s participation in 10–15 industry conferences annually.Plans and executes client events, user conferences, receptions, and webinars from concept through post-event follow-up.Manages event vendor relationships, contracts, timelines, and budgets.Develops pre-event promotional and post-event follow-up communications for email and social media channels.Measures event return on investment and provides recommendations for future event planning.Maintains marketing assets, templates, and the brand library.Other duties as assigned.Position Requirements:Bachelor’s degree in marketing, communications, English, journalism, or a related field, or an equivalent combination of education and experience.Three to five years of experience in marketing, communications, or a related role, preferably in a B2B, SaaS, or higher education environment.Demonstrated experience writing ad copy and email campaigns that have been published.Experience managing brand social media accounts, including content calendars and analytics.Experience planning and executing events, ranging from trade show exhibits to hosted client events.Excellent writing, editing, and proofreading skills, with working knowledge of AP style.Experience utilizing AI to improve job performance.Experience with a marketing automation or email platform, such as HubSpot, Marketo, Pardot, or Mailchimp.Strong organizational skills, with the ability to manage multiple concurrent deadlines while maintaining accuracy and attention to detail.Ability to travel to industry conferences and events as needed, less than 25% of the time.Ability to lift and transport event materials weighing up to 40 pounds.Essential Competencies:Problem SolvingCollaborative CommunicationWritten CommunicationRelationship BuildingPlanning and OrganizationAttention to DetailCreativityAnalytical ThinkingAdditional Preferred Qualifications:Experience marketing to colleges, universities, or other higher education institutions.Familiarity with Salesforce or another CRM platform.Design skills using Canva or Adobe Creative Cloud.Basic video editing skills for social media content.How Performance Is Measured for This Role:Email campaign performance, including open rates, click-through rates, and A/B test results.Social media growth and engagement, as reflected in monthly performance reports.Event results, including leads captured and handed off to sales and overall event return on investment.Timely and accurate delivery of campaigns and events within established deadlines and budgets.Consistency of all marketing materials with brand standards and the company style guide.This full time, in-office position is located in Overland Park, Kansas. Ad Astra does not pay for relocation expenses.Ad Astra is proud to be an equal opportunity employer. We are committed to fostering an inclusive workplace where all individuals are treated with respect and fairness—regardless of race, color, national origin, sex, gender identity or expression, sexual orientation, religion, age, political affiliation, disability, veteran status, or any other characteristic protected by law.All applicants must be legally authorized to work in the United States. Please note that Ad Astra is unable to provide work visa sponsorship for this position.